What is the highest in the ceramic industry of marketing wisdom
There is such a case, saying that Shiqi, Zhongshan City, a business has always been pigeon red, according to fellow countrymen to follow suit to imitate genius, and soon everywhere Shiqi pigeon out of the flower. As a result, the original business would have been divided Shiqi pigeon fell. Worried owner of the old brand, he found to do "very behaves like a niggard" commodities, general manager of Liang Boqiang to possible solutions. As a result, Mr Leung made his two male and female pigeon cartoon image called Qi-qi, and Qi-qi, and made nail clippers, engraved above the sentence: My name is Qi Qi, you have me do? After that there are a booking hotline.
Then, the beam so that Shiqi guy to Hong Kong and Macao, the station, any ticket to see everyone take Zhongshan complimentary a nail clipper. As a result, Hong Kong's people talking about the media storm. Under the huge pressure of public opinion, Zhongshan City, the relevant departments held a press conference, open to prove This is pigeon shop for reservations, please call back and eat only. The "very behaves like a niggard," nail clippers it, has been guiding people as a label at once bought 78 to give friends Qi Qi pigeon shop. Then nail clippers to shine, "very behaves like a niggard," has become China's first nail clippers, a veteran pigeon shop is also the name, attracted by an endless stream.
This case can be described as a classic case of marketing, this win-win situation can be described as the highest wisdom of integrated marketing. Like ceramics business marketing, there are some such "excuse is" the integration of consciousness. For example, enterprises opening celebration to invite well-known actor; invited to the country to honor athletes to visit, and so on event marketing, but also ceramic enterprises of "containing China" is the best interpretation of the word marketing.
But I think, a good development company, integrating the concept of not only used in marketing, but also the concept of integration will become an inevitable trend of sustainable development to guide the direction of survival and development of enterprises. For example, prior to seeing a report that is very famous in Japan, the Chinese brand "Ocean" brand clogs. His boss was originally a carpenter, later became a furniture factory owner, a daily upper face of so many scraps have been sold to tofu plant on firewood, the boss is really a pity, how to create more value? He then made the scraps are clogs, to be exported to Japan was very popular improved. Since then, more than 50 mills and small furniture factory scraps are low cost to him. Comment on the case of a Japanese magazine "resource can not have a surplus of wealth is not scraps, which is unique to Chinese businessmen as a repair with wisdom." In fact, here's wisdom, is the integration of the use of resources, but also a very good use of resources integration model.
Today's ceramic enterprises are under the optimization and upgrading of resources, optimize and upgrade the management of the optimization and upgrading, system optimization and upgrading of equipment, the optimization and upgrading, coupled with sustainable development strategies in the enterprise identity, in fact, the ideological guidance of enterprise integration Under the consolidation trend, and is also integrated development under the guidance of the national development requirements of small-I is a necessary requirement for the development of small-I.
Again, the integration of the use of waste heat of the furnace in the building ceramics industry also has a long history. Then it count integrated in place it? In actual fact, the use of waste heat to the green body and the dry grinding mold has been vacant, Electrical and Mechanical Co., Ltd. Guangzhou pottery full-motion the emergence of intermittent drying system to promote the need for continued integration of speed.
Ceramics need to integrate the resources, information, there are a lot of publicity, management, institutional aspects, technical aspects, equipment, and resources, those rotten broken brick factory is always referred to as no place to deal with garbage, those who re-treatment of wastewater, such as brand image, like take this chance to promote these so-called "junk" how to take this chance, through whose influence, is business to consider.
I think in the future, the industry should be the integration of resources, the emergence of specialized divisions, they are specialized to detect these large or small details, as well as issues raised, and then take this chance to the relevant institutions, agencies, units, intended, or experts, individuals, etc. to conduct advantage into re-use to achieve maximum benefit. With the integration of ideas to guide the construction of your business empire from integrated marketing to integrated development, in order to develop long-term trend.
I am Cheap On Sales writer, reports some information about magnetek ballast , blueprints for the black market.
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