"TM" to stimulate the sales of billions of home appliances

Home appliances to the countryside

Policy is being implemented in full swing when the May 19, the State Council executive meeting has decided that the way to use financial subsidies to encourage

Car

, Household appliances "TM."

According to report, the meeting only on the "TM" to the framework, the State Development and Reform Commission is currently organizing a household electrical appliance enterprises and related associations on the specific implementation details added to the actual implementation from the pilot still needs period of time.

Unlimited renewal appliances

According to report, this to encourage the automotive, appliance "TM" program, through the initial decision of the State Council executive meeting, led by the National Development and Reform Commission and the Ministry of Commerce, Industry and Information Technology, Ministry of Finance and other relevant ministries for specific details to add.

Related China Video Industry Association is responsible to the "China Times" reporter, said participation in the household electrical appliances "TM" campaign is not the policy of the derivative of the appliances to the countryside, but in order to further stimulate domestic consumption a move. He also said the renewal of products and models for all household electrical appliances, and unrestricted.

And the appliance of "TM" to implement the first phase of the pilot as Beijing, Shanghai,

Zhejiang

Tianjin, the nine provinces and municipalities to carry out television sets, refrigerators, washing machines, air conditioners, computers and five appliances "TM."

According to sources within the enterprise appliance, select the first-tier cities, mainly to facilitate the household electrical appliances for recycling. The last two years, the National Development and Reform Commission and Ministry of Commerce has been the lead and organize relevant enterprises, for the inefficient products to eliminate, energy-efficient products how to better promote the market held a number of seminars.

TM to decompression Enterprise

Suning

Electric Sun Weimin, president accept the "China Times" reporter, that, trade-in will bring two new markets, first, to maintain the current amount of the average urban household appliances have 1.5 units / households, will stimulate a thousand billion renewal products, home appliances

Sell

; Second, the waste recycling market will drive new consumer demand.

Sun Weimin said the country for home appliances, "TM" subsidies of 20 billion, according to the average price of 3,000 large household appliances to share, each appliance will have a direct subsidies to 300.

"TM" activities have been

TV

Enterprises as pushing new products, promotions in the promotion.

Liu Buchen

appliances analysts believe that companies "TM" commitment to the renewal cost, to subsidies by the state, will reduce the pressure of business.

AOC TPV consumption in Asia

Electronic

General manager Dan accept the "China Times" reporter, said of the enterprises, is the original rational agonists become legalized.

Confusion is not a business

Rules

In the "TM" subsidies standards require that the scope of subsidies on the sell and buy new appliances within the Jiujia Dian consumers, in principle, according to a new home appliance sales price of 10% of the subsidies, sub-species identified The maximum amount of subsidies; subsidies within the recycling and dismantling company Jiujia Dian and sent to the transport costs, given a fixed subsidy.

Reporter called

Hisense

, Changhong, Skyworth and other home appliances, general manager of marketing, said they were not yet received the relevant ministries for the "TM" details the specific requirements and regulations.

Qingdao Hisense Electric Co., Ltd. General Manager Wang Yunli marketing company to accept, "China Times" reporter that the number of Jiu Jiadian depreciation, according to the conversion of a few years; on the type of appliances off new ones have restrictions; a 10% subsidization is converted into cash or up to Cary; is the use of the existing network or re-laying of new distribution channels of the network, the introduction of these rules are related to the business, "TM" concrete action.

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