Teddy Grahams
Nutritional information
Nabisco has always considered Teddy Grahams to be a healthy snack choice. However, these claims have come under attack. In a New York Times article, Eating Well, Marian Burros points out that Teddy Grahams use more bleached flour than actual whole wheat graham flour. In response, Nabisco increased the amount of whole grain flour used in the snack. The snacks also contain no trans fat and are also considered a good source of calcium with a significant amount of iron. Additionally, according to PETA chocolate and cinnamon Teddy Grahams are vegan friendly.
Two Chocolate Teddy Grahams.
History
Teddy Grahams sold more than $150 million worth in its first year. It was “the biggest new-product success in the industry in more than 25 years. It became the third-best-selling cookie, after Chips Ahoy and the market leader, Oreo, both from Nabisco.
Advertising
The most notable advertisements were for Teddy Graham “Breakfast Bears” Cereal and the limited edition Teddy Graham ockin Bears. These commercials featured three rock star bears that played catchy rock music based on the latest Graham snacks.
Classic Jingles
To the tune of the Elvis Presley song “Teddy Bear”: “We just want to eat, tasty teddy grahams. Scrumptious bunch of bite sized bears, full of golden graham. Oh let them be, your teddy grahams. (Delicious graham snacks in honey, cinnamon and chocolate.) Just want to eat those teddy grahams!”
To the tune of Wake Up Little Susie: “Wake up everybody! Wake up! Youe all been sound asleep woo, here breakfast bears to eat. (Introducing Teddy Grahams breakfast bears cereal.) Your dreams are over, its seven olock, graham cereals they can be beat. (In honey, cinnamon, and chocolate, theye scrumptious in milk. And theye part of this nutritious breakfast, cause theye bursting with wholesome graham goodness.) Wake up to breakfast bears!”
“(New Teddy Grahams Rockin Bears!) Tasting those Teddy Grahams! We got new shapes to savor; we love to munch the snacks! We got the graham, Teddy Grahams. New Rockin Bears in vanilla and chocolate too, the rockin taste is just for you! (New Teddy Grahams Rockin Bears, four new rockin shapes. On tour for a limited time only.) Woo Woo, tastin those Teddy Grahams!”
At one point, there was a promotion in which one would collect UPC codes and mail them away for a cassette tape featuring the jingles.
Media References
At times Teddy Grahams have enjoyed a place in the spotlight, being used as a prop on Late Night with Conan O’Brien, were referenced on The Simpsons, and were referred to in a Strong Bad email. The snack was also referenced in the song “Ridin’ Rims” by Dem Franchize Boys.
References
^ Nabisco Kidsense Snacks – New Healthier Snacks for Kids
^ Teddy Grahams now trans-fat free | Nation’s Restaurant News | Find Articles at BNET.com
^ NabiscoWorld
^ “I Can’t Believe It’s Vegan! >> Snacks”. Peta.org. http://www.peta.org/accidentallyVegan/VeganShoppingQS-Snacks.asp?Category=Snacks. Retrieved 2009-12-26.
^ Ramirez, Anthony (July 5, 1990). “Lessons in the Cracker Market”. New York Times. http://www.nytimes.com/1990/07/05/business/lessons-in-the-cracker-market.html. Retrieved 26 December 2009.
^ “couch patch”. Homestar Runner Wiki. 10 November 2003. http://www.hrwiki.org/index.php/couch_patch. Retrieved 16 July 2009.
External links
Nabisco’s Teddy Grahams
Categories: Vegan snacks | 1988 introductions
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