6 Landing Page Strategies To Help Your Sales
A landing page is the page where a visitor lands on when such a hyperlink in email campaigns clicks. This page contains relevant content that matches your call to action. The content is often a special purpose on this page. Are we back? Well, we can continue the important points:
Use a recognizable design
For a consistent look and feel includes a landing page, same styling as the rest of your website and campaign. The visitor should see and feel that the page it lands in the campaign, hear and matches your other marketing activities.
Keep it simple stupid!
A landing page is not too busy and not distracting. Focus on a single purpose, such as signing up for a newsletter or selling a product. That is why the visitors from the campaign on the page ends. A visitor clicks on a CTA in order to subscribe to your newsletter and then you going to tell him what great products you sell … then turn the ball completely wrong!
Create the page to scan, as is true for every webpage. The visitor must be at a glance and know what he can do. Let the example of a newsletter subscription persist. The visitor comes to your landing page where his name and e-mail and enter with a touch he writes up for your newsletter. Nothing more, nothing less. So keep it short and simple.
Keep a clear goal
A landing page does not contain many links. Links to other sections of the site lead visitors on the purpose for which he is on the page and the purpose of what you have in mind.
Example: you want a visitor registers for a newsletter on the landing page. But he will then see a link that looks interesting to him and click through. There goes your subscription …
Therefore offers a prominent call to action on your landing page. The page is because a goal (as stated in paragraph 2) and that purpose must be clear on the page. Therefore, make the call to action even above the fold of the page and the visitor does not have to scroll. The most important part of the landing page, so instantly. If the visitor does not find what he seeks, so he left.
Assign a specific page within your website that matches your campaign. For this you can also convert an existing page to landing page. Do not designate a summary page or the homepage! Why would you do first? Before a visitor clicks do not?! As previously said, the visitor soon shall the things are not what they want and what you promise, then he will start off.
Wake confidence
Confidence building contains enough information for the page to persuade the doubters. Please use too much information that the page looks too busy. You lead your visitor just wondering. Adding warranty claims, contact information and labels (if you are affiliated with such organizations, eg Thuiswinkel.org, DDMA, …) to help visitors more confidence in your generation.
In addition you can also decorate the page by using data you already have a visitor. More about that in the next section.
Personalize your landing page
If possible, personalize your landing page. Click a news reader in order to register for an event? Fill in the details already are. A regular customer clicks through to the action page of your shop? Show listings that match its previous purchases.
You do not just naturally, there you have the better marketing software is required. Code using Smarty (template engine for PHP), fill out your landing page with existing customer data. Moreover, you can even design your content or to vary on the basis of known customer data. Simple (stereotypical) example: show a landing page with blue background on your male visitors and female visitors to your rose.
Measuring is knowing
Every marketing campaign has a goal and associated KPIs (key performance indicators). You should always measure how many people were on the landing page and what your conversion. Ask in advance what a lead or sale may cost and what results you want from the landing page to get.
Keep using web analytics (via Google Analytics or your marketing software) in which pages within your website, most visitors arrive. It is these pages that you can convert to landing page (see also Section 3). These pages also help maximize your conversion and increase repeat visits.
By testing your landing page under your target, you’ll also find the best landing page. Please note, what is the optimal landing page, this may be a month already gone. Stay Always test, test, test!
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