Household appliances: TM to rule baked
6 28, the Ministry of Finance, the Ministry of Commerce and other seven ministries jointly issued a "home appliances
TM to
Implementation Methods "TM to the subsidies on household appliances, subsidy amount, processes, and organizing the implementation of such content to the specific provisions. "Procedures" provides appliance "TM" pilot time for June 1, 2009 to May 31, 2010, after which the whole country.
1, the company and regulators clear division of labor, processes, fast and simple. From before "
Bringing home appliances
"The promotion of the circumstances, consumers will receive subsidies directly affect the complex process of policy implementation results, the introduction of the" TM "Rules for our feelings is the largest division of labor clear, simple and efficient, in the" old-for- New "process, the consumer directly involved in small part, by sell old products, new products can be purchased directly subsidized, which indirectly increased the enthusiasm of consumers, while the seven ministries, the Ministry of Finance co-organization of the division of responsibilities The launch reflects the importance attached to the country and also improve the operability of the program.
2, and "home appliances to the countryside," the rules have some similarities. By "TM" and "appliances to the countryside," the implementation details of the two policies are compared we find, "TM" in the operation of part of the draw on the "home appliances to the countryside," the simplified procedures, such as directly from the appliance
Sell
Business on behalf of the competent department and to reduce the approval of the link. In addition, the distribution of subsidies is also responsible for 80% Financial, 20% of local fiscal responsibility.
3, freight subsidies for specific forms and Jiu Jiadian recovery price not yet clear. The way for freight subsidies, rules that recycling companies will sell a fixed amount of subsidy Jiu Jiadian specific subsidies be studied and determined by the Ministry of Finance. In addition, the rules only said that the recycling business to a "reasonable price" recovery Jiujia Dian, we believe that Jiu Jiadian recycling part of the price benefits to consumers, vague provisions could directly affect consumer participation in the initiative.
4, likely-than-expected policy effects. We believe that with the "TM" details become clear, the future policy will achieve good results, because: 1) combined with appliance sales history and life cycle, our country has entered a major household electrical appliances replacement peak demand for more updates residents strong. 2) large home appliances discarded each year indicate the vast amount of market space. 3) rules introduced before the home appliance business and the channel has begun to actively carry out redemption activity, consumers and high enthusiasm. 4) The popularity of early pilot areas appliances, consumer features and strong policies to ensure the initial results, the market continued to boost the confidence of the residents needs to speed up the release. 5) The 2009 expenditure of 2 billion yuan of central planning subsidies, the total amount of subsidies may reach 2.5 billion, assuming an average subsidy 320 yuan / sets, he may boost consumer appliances more than 7.5 million units.
5, speed up product upgrading, promoting technological innovation and production of structural adjustment. "TM" entered a substantive stage, the residents will directly target consumer appliances turn generation product, such as
LCD TV
,
Washing Machine
,
Energy
Air-conditioning or double-door, on the refrigerator door, this will drive home appliance enterprises to accelerate technological upgrading, and changes in real time to adjust production according to market plan. We believe that the rapid technological transformation, and updating of product market share significantly benefit businesses, such as
Hisense
Electric, Qingdao Haier, but is worth noting that the short term, subject to panel TV business due to shortage of supply weaker than the other sub-sectors.
6, the initial formation of the system's electrical appliance recycling system, energy saving a virtuous circle. The rules mentioned in the appliance recycling business enterprises and dismantling the "TM" process plays a key role, we think that our appliance recycling still a gap with the developed countries, but the "TM" campaign will accelerate the development of home appliance recycling industry is expected in the future under the guidance of the government, increasingly standardized recycling system will be more conducive to demand the release of updated appliances, "TM" brings the energy reduction row effect will be very obvious.
7, remains focused on penetration of high demand for home appliance product updates and related benefit listed companies. "TM" main concern is to update the demand in the short term the impact of urban residents are relatively large, so the demand in urban and updated coverage of color TV sets and washing machines, high benefit the most, followed by the refrigerator, air conditioning and computers, the proposed investment who focus on Hisense Electric, Midea, Hefei
Sanyo
And Qingdao Haier, and we found that in recent years to maintain air-conditioning in the town grew more prominent, and updates the demand increased year by year, so the next few years, air-conditioning in the policy of the benefit potential.
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