Snow Sakura Kitchen: build the core competitiveness of regional markets
2007 4 8, "2007 Inse Group Dealer Training Conference" held in Sanya, Hainan victory. "Household appliance market," as the exclusive domestic professional media coverage of this meeting.
Inse Group 7 years, one year to a new level, has maintained an average 60% to 80% of the development of increased speed, in a highly competitive market, the rapid rise of the domestic kitchen has become the fastest growing electrical industry, one of the most healthy.
With the rise of home appliances major channels, distributors between manufacturers and supermarkets play an important role as a bridge. Now dealers are now selling in the market, Shopping guide, logistics, service and other aspects of the vanguard, to improve the quality of distributors, manufacturers to achieve win-win situation, is already a common goal and dealers.
Strategic guidance?? To build the core competitiveness of the regional market
4 8, Inse Group, more than 200 dealers gathered in Sanya Treasure Island Hotel, Mr. Du Jianjun, senior lecturer in the snow to the cherry impart a superb team of kitchen electrical distributor market trends , how to improve the competitiveness of regional distributors, master channel development strategies and management methods.
Chinese home appliance chain in China home appliance industry, flat channel, industry specialization and the efficiency of operating a must, household electrical appliance enterprises have a positive attitude, homeopathy and to be a way out.
In the terminal management, product display, store inventory structure, information collection and feedback, store profit and loss balance is Inse store important content. During the meeting, we reached a dealer to the customer first, the store first, treat their employees, vendors, the four consensus harmony. This training, so that all dealers have benefited greatly, greatly enhance the management concept has also mastered a number of key skills, especially in the terminal, with its own unique mode of operation.
Interaction? Breakthrough
4 9th morning, Cherry Ice Group President and General Manager Mr. Li Rongkun Inse Group in 2007 development plan made a wonderful speech. In 1998, Li Rongkun cherry snow company founded to average more than 60% of "cherry snow speed" rapid development, four years to make cherry snow have access to "Guangdong Top Brand", "Chinese famous brand" awards, and in the competitive kitchen gas appliance industry and has grown as the first foreign brand companies singled out courage. Sakura Snow's business philosophy is "people oriented", there is a cherry snow has a strong contingent of combat, the team led by the Li Rongkun, grow.
Li Rongkun said: Sakura Snow and China Gas, compared with the other manufacturers, the scale is not the biggest, but the cherry snow is the fastest growth rate, cherry snow per year growth rate equal to three times that of other competitors, by what? The key is to rely on "build national brands, so the Chinese gas industry, a banner with" dedication and the pursuit of this goal, cherry snow does not seek to enter the world top 500, but the cherry snow must live for 100 years, must be the strongest technology and management the most advanced, most reliable gas quality with leaders of business! Now the domestic kitchen market is very competitive, cherry snow become bigger and stronger, there is still a long way to go. But one should stick to non-price competition is cherry snow, and adhere to the value of competition, technological innovation, service-oriented health route. To make brand specific, as dealers look for a brand if we should keep trying to do, Sakura Snow in 2007, the new orientation is to do a high quality international brands, only manufacturers will work together to have a brilliant cherry snow bright new future!
"Snow Sakura Kitchen? Lifestyle channel" to enhance Sakura Snow Brand Rally
Sakura Snow
only 5 million from a capital and 30 employees of private small factories, after several years of rapid development, has gradually evolved into the development, production, trade in one of the modern large enterprise, has become the kitchen industry Myth. Xue Ying Chen, general manager of marketing at the prime on the cooperation of home appliance stores, Honor the trial run, to build the business elite marketing team made a comprehensive planning.
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