GOME and Yongle your enemy throws the joint purchase orders
A home appliance manufacturers Baoliao: two lovers
States United States
And Wing Lok sudden hostility into friendship, Beijing and Shanghai have manufacturers have already received the U.S. invitation to the country, so their participation in the country the United States, Paradise this month in Beijing, Shanghai General Assembly held two purchases, the two sides will jointly throw a large 3.0 billion cash purchase single . It is reported that the procurement corps Paradise has come to Beijing and the National high-level U.S. contact cooperation.
Two enemy your enemy
"High-level headquarters arrived in Beijing this morning, we just send them to the State House, the U.S. headquarters in Eagle negotiations." Yongle Beijing branch chiefs had the Ning yesterday
(September 14, 2005)
Admitted: "buying missions, including
TV
, Refrigerator, washing machine and
Mobile
Business executives, covering the first purchase of basic products. "
Purchasing Director Li Juntao
Gome said after yesterday's confirmation that the two giant joint purchase orders expected to exceed 3.0 billion, currently has 40 world-renowned
Brand
Participation. In Li Juntao view, countries the United States in 88 cities nationwide have 330 stores, Yongle has nearly 200 stores, more than 500 stores both sides, no doubt in the negotiations with the manufacturers greater price. The 11 Golden Week to launch 3 billion cash purchase, but also for the two battle in the Golden Week to seize the initiative.
Although Li Juntao said again and again, the two get together for procurement advantages, rewritten Golden Week, the market structure. But the industry generally believe that the so-called "rewrite pattern", in fact, Gome, Yongle joint snatch
Suning
Share. There are indeed a country the United States in private high-level recognition, planes together can better fight Suning. In Beijing, there is a passing hand the effect of: Consolidating dominant player in the country the status of the United States, with large and medium of the field.
Appliance market in the country though, Gome, Suning, Yongle the Big Three become the Three Kingdoms trend, but in Shanghai, Nanjing and other important markets, Suning actually becoming Gome, Yongle "common enemy." Paradise in June, the country entered the United States in July were the Nanjing market, all who have been Suning Appliance manufacturers to boycott letter, widely believed, will eventually encounter the same planes closer together.
Pressure plummeted Beijing Yongle 2 stores
Worth pondering is that the day before yesterday
(September 13, 2005)
Beijing Gome recently announced by the store this week, Guang An Men Nan opened the six machines, including discharge Majiapu, Yang Qiao, South Third Ring Road, Fangzhuang, and Grandmaster Shilihe net shop 6 shop layout, launch 80000 units special machine . China Beijing Branch boss Wang Huiwen Although the United States did not mention the Paradise, but claimed that the country is equal to the U.S. six stores in South City planted six deaths encirclement. Widely believed, the country attacked the United States go to war Fangzhuang Paradise store in Beijing opened the second store.
Addition to the country outside the United States, Suning and Dazhong Paradise this week, also planned attacks on stores. Suning a half months ahead of the price drop at the "Golden Week level." Heavy flat-panel TVs 20%
Kitchen
Electrical average fell more than 30%. Suning also
Sony
, Canon, Samsung and other purchase 50,000 units
Digital Cameras
,
Video camera
Advance block Yongle sources. Large and medium joint Nancheng 5 stores also cut prices, and to re-Zhang in the name of the Central Tower store a large number of special machine punched, open a second front attack of a shop in Beijing Wukesong Paradise shop.
Immediately after planes together, first of all is the benefit of the Yongle Fangzhuang shop. "Gome, Suning, arranged for the 12 stores in major Chinese Communist crush Fangzhuang store opening, we are well placed resurrection preparation. GOME alliance headquarters and suddenly, the pressure of what we went most of." Yongle Beijing branch chiefs Ning has the feeling that yesterday.
It is understood that Yongle headquarters out 100 million yuan to support the already Paradise Fangzhuang store opened. The United States and allied countries, the Beijing store directly for the Paradise, "opened
Price war
"Provides emboldened. Have the Ning said Saturday that day will reach Fangzhuang store more than 30% audience decline, flat panel TVs up to 50% decline. If the most interesting home-made 42-inch plasma, at least below 6000 yuan mark.
Have the Ning said, Wing-lok, two weeks after opening Fangzhuang shop is Golden Week, Paradise will open from Fangzhuang shop in Beijing launched an offensive for three consecutive weeks of lower prices. Zeng Zhi-Ning said in Beijing Yongle year out 3-4 at home to more than 10,000 square meters large shop. Forming the end of more than 6-8 family 10,000 square meters large stores, appropriating 5% of market share and achieve 700 million yuan
Sell
Scale.
Loose alliance of converting a long time
Although Gome, Yongle secrecy on who should extend an olive branch, but the fact is: the joint forces, Wing-lok, chairman Chen Xiao has a deep-seated fanaticism. Even when the Big Three National fierce battle was going on, Chen Xiao still willing to explore "If GOME, Suning, Yongle joint, will Die Another Day."
3 years ago, Chen Xiao had joint Beijing Dazhong, Henan Tom Lee,
Qingdao
Etc.
Home appliance chain
Set up a "John Winton" alliance, joint procurement, sharing of information. Coalition forces will show up in October that year: Union
Galanz
,
Kelon
The United States, and Japan signed a 2.8 billion joint procurement
Contract
. But eventually eat ally Qingdao Yatai Yongle, and enter the large and medium construction sites in Beijing, joint procurement of the final no avail, the Alliance Front, a cover of Paradise acquisition.
Sun Weimin, president of Suning Appliance Chain, commented: "Gome, Yongle together will be a short, loose alliance." Sun Weimin said, 30 billion of home appliances for only country the United States, Wing-lok 2
Digestion
Half a month, and obviously the country the United States, Wing-lok Union can not long maintain hold on to hope, but launching short-term market for the Golden Week campaign. Sun Weimin said Suning many a city in the country has a share of the advantage, enough to withstand any alliance.
I am Cheap On Sales writer, reports some information about tyvek overalls , ammonia gas detector.
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