Marketing people: learn to "engage in movement" yet?
Mention of "engaging in sports" in the minds of most people there is no good impression. That is because people in the last century of painful, "can almost be" a new history of China to the party, national, ethnic strife serious disaster, is a out and out "and the days of fighting, and against people, endless joy, "the error movement. Entrepreneurs are the kind of uproar in the only thunder without rain, wind blowing like style, to "Done" and not "Done things" for the purpose, there can not be business
Management Play a fundamental role to improve and improve business in some way derided as "engaging in sports." The author believes that "engaging in sports" is not useless, for "engaging in sports" also dialectical, a divided look, can not beat him to death. "Engage in sport" or revolutionary party in the long-term well-established practice of a revolutionary means and methods, only later to its blind superstition and himself up to reckless and indiscriminate use has led to "engage in movement" was a "street rat" notoriety . I believe that, in marketing practice, they can also carry out "marketing campaign." The so-called "marketing campaign", according to the author's definition, is the company within a certain period, to reach a stage of the marketing objectives, integrating all available resources of enterprises, carried out by enterprises of all staff involved in the implementation of specific marketing campaigns. As long as the "movement" are successfully implemented, a business can be established to achieve marketing objectives, and a very effective means of marketing. "Marketing Campaign" in the end will benefit the enterprise marketing practice it? How to successfully launch a successful "marketing campaign" then?
"Marketing campaign" can help marketing companies to complete long-term strategic objectives. Any long-term marketing strategy goals (such as the annual marketing strategy targets) are adopted to achieve short-term tactical combination to achieve. Like the Chinese Liberation War the strategic objectives is through the combination of the three major tactical battle completed and implemented. "Marketing campaign" is the stage of tactical moves, business moves through the combination of these tactics to ensure the long-term, overall strategic objectives.
"Marketing campaign" The first task is to launch the "masses" of the work. According to the Chinese revolution, experience, any "movement" If we can not very well mobilize the broad masses of the people involved would not be very successful campaign. Because of the movement from the masses, will certainly degenerate into a passive water, a forest without trees. "Marketing Campaign" as well. It "marketing campaign" How can we mobilize the entire marketing staff, especially the grass-roots marketing staff involved then?
Popular Easy to understand, highly concise, vivid names and activities of the slogans of activities is essential. Because the "movement" within the company must first obtain internal communication and employee recognition. The spread of internal resistance has spread, it needs to spread the cost. How to get in the shortest possible time employees agree to this? Agree on the premise that let enterprise employees to remember. User-friendly, vivid names and activities of the activities of the employees, the slogan can quickly remembered and recognized. If the author
Service Companies had been engaged in some of the marketing campaign name: knives action, Sword action, Three Musketeers action, spring thunder actions. These actions are very easy to understand and vivid. Such as the dagger operation that is to take a sharp knife into the heart of the enemy, meaning sharp in season through the company's marketing operations destroy rivals and home rival to death. Recently, in carrying out the image to the title of "Down to the Countryside" campaign, "the mountains" is the main attack and secondary markets, focusing on high-end
Consumption Group marketing activities; "countryside" is the main attack 34 markets, particularly for the rural market to the rural consumers the popularity of low-end products based action.
"Marketing campaign" to mobilize good "people", but also many places, taken the trouble to do a good job on the majority of marketing staff mobilization. The mobilization of the enterprise can be specifically reflected in several of the oath-taking and the mobilization meeting. Then the marketing business, the senior to take the lead, go into battle, take the initiative to convene the General Assembly at all levels of mobilization. All participants to make "marketing campaign," employees can understand and agree with this from the bottom of my heart "campaign," the purpose, significance, importance, the old saying goes: "For those up and down with the wins," said is the truth. Mobilization was also clear that everyone in this "movement" should bear some of the roles and responsibilities and tasks, so that this "sport" to be a good decomposition, so that "extremely heavy burden on all challenges, people human head carry indicator. " In this way can guarantee that "marketing campaign" to landing a good implementation.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as aluminum sand castings , cast aluminum doormat.
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