Advertising designer toys start selling switch story – toys, entrepreneurship –

Mr. Zhang, 31, had engaged in advertising design, five years ago opened a resolutely to resign "based Toys" store on Japanese anime toys. The time from the highest turnover of 15,000 yuan per month to the present, only about 5 thousand dollars, Mr. Zhang that the Japanese anime toys in Guangzhou, the relatively narrow group of players, retail space for development more difficult. At this point, Mr. Zhang and another idea, he thought that the accumulation of many years, relying on the advantage of proximity to Hong Kong now has stable supply channel and can transition to secondary wholesalers, and gradually to Beijing, Shanghai, bulk wholesale customers anime toys create a new world demand.

characters: Mr. Zhang, 31 years old
Management Project: Japanese anime toys business costs: rent, 2,000 yuan, 2,000 yuan renovation, purchase 1 to 2 million in total 25,000 yuan. Resigned to pursue entrepreneurial

innocence Zhang Qing Palace in Beijing Road, the type of people Toy store World Venture Lab (http://elab.icxo.com) Message: Use the area of less than 4 square meters, placed in the female B series, re-ment series, dolls and other kinds of sophisticated toys. Prices from 5 yuan to several thousand dollars, of which the upscale toys.

"Lack of toys, the world will be a lot less color." This is the thirties of Mr Cheung had maintained the faith, but also led him to an important cause of shop business. Mr. Zhang is an animation toy first player, usually buy several hundred thousand dollars on toys easily. Later, he began to think about, so expensive toys, profit margins should have had hundred dollars. By this time, just that he had a friend are doing animation Toys Wholesale Business. Sincerity, there is a profit, there was a channel, Mr. Zhang held that it had a prerequisite for business, so the Xinyi Heng quit advertising the work of this relatively stable, switch to selling Japanese anime toys.

After several lots observation, Mr. Zhang in Henan province in 2003 with the Fuk Road near the first store to open his own?? Type human toys. Why did you choose as a starting point with the Fuk Road? Mr Cheung said there are several primary and secondary schools, student groups and more, there is market potential. Shop rents more than 2,000 yuan, 2,000 yuan renovation, plus 1 to 2 million in purchase expenses, Mr. Zhang began by 25,000 yuan off their own.

Losing money for several months getting goods transferred to Hong Kong
Easier. Really done later, Mr. Zhang was not such a thing to know. "Thought there is a price several hundred dollars at least 100 to 200 yuan of profit, and later found that only 20 to 30 yuan of net profit." Zhang also found that many from Hong Kong and Macao into the Japanese anime toys, retail and value in their products lower average cost per 10 20. With groups of students with Fuk Road spending power is not strong, difficult to carry a few hundred dollars a toy sale. Under the impact of these factors, the type of people he will be losing money for toys, opened several months early.

"Blame he did not do market research on the rush to join up." So, Mr. Zhang adjust supply channel, many wholesalers to Hong Kong looking for the ultimate purchase set a relatively stable business. And general skin care, cosmetics, not the same as the Hong Kong Shopping Service business, Mr. Zhang Hong Kong does not need to pick up in person. "Using e-mail place an order, then wholesalers will ship up." Zhang ordered more than 100 kg up to a cargo, freight alone amounted to 1,000 yuan.

He found, from Hong Kong toy wholesale prices cheaper than the mainland's wholesale average cost per 20 dollars, there are many products from Hong Kong and the Mainland is not wholesalers, such as the recent very popular B-girl series, each of the retail price from to over 600 thousand dollars, no domestic wholesale. Gradually, these species can only purchase from Hong Kong, Mr. Zhang became the main product.

Peak of 15,000 on turnover

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