Appliances "Lucky Sambo" encounter Development ceiling – microwave ove
Recent years, with people's living standards, new products Microwave ovens , Cooker , Soymilk Three series Small appliances Made over the type development, called Home Appliances Industry, "Lucky Sambo." But after the expansion of early-type development, future development may inevitably encounter bottlenecks: such as market saturation, sales stagnation, technological innovation and other difficult issues.
Bottleneck from the market and consumers
Currently, microwave ovens rate of urban households have more than 70%, the appliance of urban households have a rate close to 75%, soybean milk machine in the home ownership rate is also rising. In the future, to significantly improve access to sales, is relatively difficult, because the life of appliances is relative to the fast moving consumer goods for a long, often for years or even 10 years, resulting in a home appliances replacement is very low.
Consumer demand is the driving force behind the development of small household appliances. Therefore, to break this bottleneck, it must meet increasing consumer demand and changing the above to proceed.
Present microwave oven, induction cooker, soybean milk and a few years, "a new name" function and appearance of the set is difficult to trigger the desire of consumers to buy. For example, people used to open fire cooking, and the cooker though Advertisement Claimed to achieve burst fire cooking, but in fact fail to do. The only closed microwave cooking, virtually reduced the hands-on process of cooking food. There are foods made from soybean milk is a slurry or paste can only reduce the pleasure of people chewing food. When the raging fire can truly stir the cooker, open microwave oven, can create massive food Soymilk appeared, or will lead to the upgrading of small household electrical appliances wave.
The bottleneck from the product itself
With the improvement of living standards, when consumers buy products, in addition to the functions of attention outside of the product itself, to look more invested in the product can bring health, nutrition, convenience and many other aspects. The present microwave oven, induction cooker and soybean milk Querang consumers buy these products generate a lot of concerns.
Cooker, 2000W power around, in addition to his own work on to electromagnetic waves as will inevitably produce large amounts of electromagnetic radiation, electromagnetic radiation, which would adversely affect the user's body.
Microwave oven, microwave heating of the principle of cooking food, and microwave heating the nutritional value of food itself will cause some damage. Nutrition expert testimony, 5-minute microwave cooking time, the loss of 15% of nutrition, with the microwave time, the greater the loss of nutrients.
Soybean milk machine, the washing is always a cause for headache. Heated because of work reasons, attached to the Bei Bi, bottom of the cup, heating pipe, head, knife shafts, anti-dry needle, needle and prevent overflow onto the head of the residues are very stubborn, very difficult to remove. And when the cleaning blade must also be careful to avoid sharp blade damage. Milk production for almost 20 minutes, but you need to clean the soybean milk 5 minutes more time.
From business Monopoly Bottleneck Microwave oven, induction cooker, soybean milk in the domestic market basically formed a single company's monopoly: microwave oven?? Glanz , Induction cooker?? The United States, the soybean milk machine?? 9 Yang. The result is a monopoly of these enterprises stand still.
Monopoly will inevitably caused by technical shielding the healthy development of the whole industry to obstruct. For example, as many as nine areas of sun in the soybean milk 115 national patents, it has to other manufacturers to the pressure on soybean milk. If other companies want to imitate, not to mention the core of soymilk grinding technology, just from the raw materials, tooling and assembly line production of these non-core technologies, said Yang had already established nine closely guarded technical obstacles. This result is the development prospects soybean milk machine, there is a huge market space in the case, sales growth has always been unsatisfactory.
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