Men's cosmetics industry, The Last Supper
Status Beauty market after more than ten years of training and development in 2002 has reached 168 billion yuan output value and tremendous brand competition within the pattern of lines has become increasingly becomes a industrialization, marketization and internationalization into one huge mature The comprehensive industry. Market maturity has led to some of the cosmetics or beauty salon business struggling to survive the competition, and new brands to increase market risk factor, but also in cosmetics for a number of business access threshold for the establishment of new investors, the slightest mistake is likely to lead to lose the whole game.
Obvious similarities in the current marketing and product highly homogeneous case, if the general rush of investors re-enter the beauty industry, the odds are fewer opportunities. However, the development of law and all things similar, the cosmetics market is not monolithic, the market will always have a new hot spot or growth occurs. Although the cosmetics market becomes more saturated, but the phenomenon confined to the female market is concerned. Contrast is currently the men's cosmetics market, like the infant child is still in its infancy, while many foreign brands such as Estee Lauder, Shiseido, L'Oreal, Procter & Gamble, etc. not fully landed the Chinese market, on the other hand China are very few local professional men's brand, has non-leading brand appears, for the purchase and consumption of men male professional beauty salons or counters are even scarcer. According to the survey, urban 60% of men use cosmetics every day, 90% of women think that men should use their professional cosmetics, but due to the current market is only truly professional cosmetics for men cologne, shaving cream little paragraphs. Men often use women or both men and women with cosmetics, high in the market segmentation, brand differentiation today, apparently out of date. Gender differences in the nature of the different skin, different social values and aesthetics, determines the men's and women's cosmetics, cosmetics should be in terms of functionality, packaging, promotion will always be different, such as: fresh not greasy, easily absorbed, fragrance elegant, and take into account the functional needs of modern men and personalized.
Therefore, a variety of business conditions in the domestic competition in the cosmetics field, men's cosmetics will give manufacturers, investors with new development. The men's beauty as a very large gold mine to be dug, this time it is cut into the perfect opportunity.
Opportunities
First, the decision to change the concept of male beauty was extremely broad market prospects. Ten years ago, the domestic female beauty consciousness, some women were bold into the few beauty salons skin care. Meanwhile, a group of forward-looking vision of the pioneers have set up factories in the beauty industry into the shop, just a few years created a large number of millionaires. Years later, rapid economic growth in a large number of male white-collar city of birth, Jinling, as a 21st century yuppie, their beauty consciousness began to grow. Their aesthetic standards of the new era of self is gradually changing, graceful, grooming, and personal standards, to replace the previous constant are physically strong, strapping strong power type. In fact, men apparel, beauty culture, insight into the ability of the trend is not worse than women, a unique comprehensive power of color is not be underestimated, the more successful career in the male, the more concerned about their reputation and image. And relatively women, men more loyal to the brand, the less price sensitive. According to Xinhua news agency, more and more attention to its image modified by the Shanghai men's spent a year in the number of beauty has been more than 200 million yuan and an annual rate of 20% is growing. In addition, according a survey two years ago, in large cities (Beijing, Shanghai, Guangzhou, Wuhan, Chongqing, Xi'an, Shenyang) the average male cosmetic concerns 27.8% of 1999 increased to 29.3% in 2001 , increased 1.5%, amplitude is small, but showed an upward trend. This shows that the degree of concern male cosmetics gradually year by year.
I am China Computer Parts writer, reports some information about arm curl bench , door chin up bar.
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