Multi Level Marketing Coaching – The Basics Of Prospecting Offline And Online
For many entrepreneurs building a home-based business for the first time, the basics behind prospecting can be grossly misunderstood. Many mentors do not adequately prepare their new Associates for this activity, which may result in rejection, disappointment and might sometimes lead to recruits leaving their opportunity before they have really begun.
Think back to the time when you started your MLM business. You probably made a list of names and began phoning them one at a time to discuss your business, only to be let down over and over again by collegues and family who worried that you might have joined a colt or become involved in some kind of pyramid! Does this sound familiar to you?
There are at least two of very good explanations for this reaction. Firstly, a selection of the people on your names list could be content with the life they already have, or might not be concerned enough to give up the time and energy to succeed. Second, some names on your list might feel the urge to discourage your passion for success so that they are not made to feel less worthy! Not everyone will do this intentionally, but it human instinct to mix with individuals who are similar to you, so your goal to progress and excel might make people closest to you feel uncomfortable.
So what is the answer? The route to success with your warm market might be to develop a low-pressure pre-approach strategy that you will be comfortable using with ALL the contacts on your list. You must not expect a positive response from everyone, so you might be willing to contact a significant amount of them, giving them all an easy way out if they are not interested in learning about an opportunity.
Through trial and error I have found that it is usually better to approach with details of the Multi-level Marketing industry, rather than your opportunity. Once your contacts are comfortable with Multi Level Marketing then you can offer to share details about your company and opportunity. The last thing you want to do is to isolate friends who feel uncomfortable with your persistence.
So, what is the basis Of prospecting on the web? Well the concept is the same. You should set a goal to bring a significant amount of people into your prospecting process and present information that is relevant to them. The big benefit of a well-structured online campaign is that your followers will actually opt to be a prospect by registering for information from you!
Remember, Multi-level Marketing is described as being a numbers game, so adopt an effective system and spend your time sifting and sorting through a large number of contacts to identify your red hot prospects. Consider it as being like panning for gold!
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