Central air conditioner market analysis: 2007 Love is still topped the Eastern
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As Air conditioning Refrigeration market, the largest region, East China market, as always, to become the regional market, "a brother." Around the market as a whole from 2007 sales of view, East China market, "one man's" status for a long time in the future, will be difficult to shake. In 2007, the East China region as a whole still maintain a rapid growth in the market, the market grew by 18.1%. Among them, Jiangsu, Shanghai, Zhejiang and Anhui provinces in growth rates of four to reach 24.3%, 18.9%, 10.6% vs 14.6%; regional market contribution rate is 44.6%, respectively, 34.7%, 17.3%, and 3.4%, the regional market share are: Jiangsu 34.8%, Shanghai 33.3%, 27.7% Zhejiang, Anhui, 4.2%.
Jiangsu market Either growth or market growth for the East region the contribution rate, Jiangsu Province of East China provinces have been ranked first, which proves that the market has become Jiangsu most important market.
Although the overall market in 2007, Jiangsu getting better, but the internal differences of regional economic development within the region also makes the development of Jiangsu Province showed uneven features. Space on the market as a whole is concerned, Suzhou, Wuxi, Changzhou, Zhenjiang, including in South including the obvious advantages, but with Nanjing as the axis of Jiangsu, as well as including Nantong, Yangzhou, Taizhou, including the Soviet Union in the region the growth rate on the outstanding performance.
(1) product structure. Include Digital Multi-Union, inverter multi, unit machine, etc., Refrigerants System in Jiangsu region close to 54% market share, while including Centrifuges , Screw machine, lithium bromide and water, ground source, including the module machine Chiller Group has only just break the overall proportion of 30%.
From a brand perspective, in addition to maintaining existing Daikin leading advantages, including Hisense, Hitachi, Toshiba Mitsubishi Motor , Mitsubishi Heavy Industries, Fujitsu, Mitsubishi Heavy Haier Haier, Midea, including most of the companies are showing a growth trend. Multi-line camp, more powerful, small and medium construction market, further pressure cold water system and power unit in the living space.
In addition, in a rapid increase compared to the overall market, the performance of lithium bromide units is barely satisfactory. Typical equipment for energy equilibrium, lithium bromide in the steam-based unit has a certain growth markets, especially in the Southern Region developed regions of steam pipe, and some manufacturers tend to build large-scale projects, will build their own small power plant, steam-based the advantages of lithium bromide units have also been used. However, because of Natural gas Resource constraints, the growth of lithium bromide units is limited, and civil areas of less and less lithium bromide units.
In environmental protection Energy The trend of a consistent source of concern to water and ground equipment, substantial sales growth in the market and few, mainly due to the low level of market acceptance, and promotion of manufacturing enterprises, weak. In addition, the system itself to install complex, long design cycles, designers are reluctant to push the main customers.
(2) brand pattern. 2007, eight brand market share in Jiangsu to further strengthen the overall share of 62.2% compared to 2006 increased by 5.4 percentage points. Including Carrier, York, Trane, McQuay average growth rate of four brands of about 9%, while the United States, and Daikin, Gree Haier average market growth rate of the four major brands are as high as 38%.
Shanghai Market
Starting in 2006, the Shanghai market has entered a difficult period of up the bottleneck. And with the Department of East China region compared with other markets, the Shanghai market slowed. Although the Shanghai World Expo preparation work to enable a comprehensive infrastructure temperature warming, but the government Investment Renovation projects and fine Real estate Preached by the number of projects to reduce momentum.
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