Chow Tai Fook wonderful interpretation of a successful marketing strategy classi
Chinese people's love for jewelry, can be called long, because it features not only preserved, but also condenses a lengthy rhyme Chinese culture for thousands of years, while wearing gold and silver is a prominent symbol of wealth, but also identity, status marker. Hong Kong's Chow Tai Fook, with their legendary vicissitudes and development process, has witnessed China's jewelry industry for decades the history of changes, publicity personality with their own unique marketing strategy, interpretation of the Chow Tai Fook Jewelry successful expansion of the classic. Bring Hong Kong's Chow Tai Fook
and family jewelry in the industry and consumers can be described very well. CTF, which was founded in 1929, and officially after Nianzhuan migration established in Hong Kong Jewellery, after 70 years of ups and downs, and gradually established its presence in Hong Kong jewelry industry leadership, and much consumers of love and trust, and in some regions, Chow Tai Fook Jewellery has become a synonym.
CTF began to enter the mainland market, 90 of the 20th century, to avoid the fierce market competition in Hong Kong, looking for new breakthroughs and growth, to establish the Chow Tai Fook Jewellery Co. Ltd., Wuhan, marked the official sounded horn attack the mainland retail market, and in 1998, a comprehensive "advance" the domestic market in just a few years, the number of branches in the Mainland for almost two hundred, as the mainland's jewelry jumped out of a field "dark horse", 2005, CTF plans to open branches in the Mainland 80, strive to make the Chow Tai Fook stores throughout China all over the country in all directions.
Chow Tai Fook, China's most brand value in this selection of jewelry business, excelled in a short time, Xinghuoliaoyuan successful occupation of large areas of Hong Kong and Macao and the Mainland market, the success of its market expansion Where is the secret?
Product strategy, comprehensive and highlight individual
Jewelry as a special commodity, with clear market segmentation, consumer group focused on the characteristics of its target consumer group is mainly female, therefore, focus on fashion, fashion and other consumer psychology, CTF launched for the Chinese situation product portfolio.
1, "never Ze" Pearl Series
Can not do without water for all the beautiful pearl is the embodiment of the water, the crystallization of water is a symbol of noble character, "must Ze" Brilliant Pearl series will be full of spirituality and vitality of pearl placed smooth, beautiful lines among the women added a fresh style, subtle but magnificent. Is the love of nature, the pursuit of artistic conception of the female of choice.
2, "stunning" red sapphire series
Stunning red sapphire series will be seduced sexy, sweet and romantic and moving clear, the perfect combination of avant-garde elements of personality, the temperament of the female is charming interpretation of the up, create a romantic and classical sections both modern and trendy atmosphere accessories, is the modern heart of the beloved girl.
3, "Stronghold" series Platinum "Stronghold" series of design concepts from "platinum water."
Main pendants and rings for women "heart lake ripples" as the theme, design stylish and elegant, perfect coordination will be elegant and bright, clever sketch of flowers in full bloom in a calm lake in the heart arise from the Si-Si ripple, like "Stronghold" as implicit, but it is a true and lasting heart lake brilliant memories! The fresh, elegant style and appeals to the imagination.
4, "DISNEY Princess" Jewelry Series
"Disney Princess" jewelry line is designed to be six popular Disney fairy tale princess theme, the series revolves around the Princess are gorgeous, elegant and pure design and other characteristics made, including the Diamond Series , 18K gold, platinum and silver series, which are more devaluation Diamond Series Limited Edition "The Princess square diamond jewelry," adds a distinguished extraordinary style. To add a spiritual and mystical jewelry.
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