Jiangsu Mashi Xi Tuo domestic service the new growth to achieve 20%
In 2009, Jiangsu Mashi Xi clothing Co., Ltd. sales revenue grew 20% in the global economic crisis environment, this result is extraordinarily eye-catching. Ma Ru-bin, chairman, said: "This is the company to actively implement the scientific concept of development, and constantly adjust product mix, the results of efforts to develop domestic market."
As with strong strength in Xuzhou City, has one of well-known brands of clothing, clothing Co., Ltd. Xuzhou, Jiangsu Mashi Xi in the same industry took the lead through the ISO9001: 2000 International Quality System Certification in 2006, has been serving Mashi Xi State Administration of Quality Supervision, Inspection and Quarantine Administration as "National Inspection-free Product", enterprises now has fixed assets of nearly million.
In the face of the raging financial crisis, the Hermes is actively developing a corresponding strategy: product mix shift from the low-to high-end product types from single to multiple adjustments, market development from the traditional sales model to network-based transformation, internal management refined from extensive to upgrade to the production-based enterprises to enhance their own brand names, focusing on product development, improve product value-added direction.
Cooperation with Jiangsu Sunshine Group, producing high-grade suits, the current production of high-grade suits which have built and put into mass production. In addition, they also increased research and development of clothing. Last year, autumn and winter products, from a single orthodox suit developed to cashmere casual wear, casual jacket, business casual wear, business down jacket, trousers, casual pants, jeans and other 10 series, more than 100 varieties of new clothing for the franchisee selection procurement; and worked in Beijing, Shanghai, Hangzhou, Xi'an and other places to build an image shop image shop through the window, and a preferential policy of cooperation, attracting a large number of power franchisee. Network-based sales model has taken shape, fashionable clothing design, craft elegant, the quality is superb and highly favored consumption, sales have been on the rise.
At the same time, the company firmly established the "people-oriented" business philosophy, has made a "no layoffs, no reduction of remuneration, continue to draw in more capable personnel," the commitment to implement the "employment, education, operators" management approach, for each employee to provide space for development, to create a good situation of harmonious labor relations, workers wages on the basis of the original 30% general rise, and handled the old-age insurance for employees, the company, this measure has been recognition of the workers, but also for business continuity development of human support.
Recently, Jiangsu Mashi Xi Ma Ru-bin, chairman of clothes Co., Ltd. focus on the future development of enterprises put forward of the China Garment "well-known trade mark" development goals. For the achievement of the objectives, they are confident.
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