Paradise broke mass medium and large capital puzzle case of home appliance chain
Since the claim that "will take full control of large and medium with one year" after less than two months, Wing-lok, which caused large-scale layoffs, pay cuts, stock prices plummeted, shrinking market crisis. The former has been a virtual certainty to the acquisition of medium and large things, but also emergent variables, not only cast a "break" the shadow of the latter may be more easily main rumors
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Capital marriage dense fog
"Instead of our secret denunciation, or even suspension of cooperation with the intention of neither has been." Sized headquarters of a high-level asserts: "Paradise Beijing branch is being deregistered the business sector, the Beijing, Tianjin stores now have been taken over by the medium and large. present in addition to retaining only the first outside the door of Paradise, has been adopted by large and medium for sales, store manager, department manager and other management are also sent troops of the large and medium, and the future, we will increasingly involved in financial work in stores. "
However, in the appliance industry analyst Liu Buchen, seems well-known: "If they are limited to business levels of cooperation, then, and after 'in John Winton' procurement in this loose coalition would not be any essential difference."
"Now we can do only by taking over the Beijing-Tianjin Paradise stores, to solve the operating costs of medium and large in this region is too high. As for the future shares, although the direction, but can not be forced." Sized to the senior admits: "The ultimate ability to mergers and acquisitions, but also related to finance, market price and the stock market, and many other factors, There is no timetable."
In addition, both under the earlier agreement, the agreement only during the Yongle priority access to purchase large and medium power, medium and large profits according to stores on June 30 the net assets as basis for assessment to determine the latter purchase price. However, according to Wing-lok, the self-respect, on June 30 is not a real node, because, as Morgan Stanley shares have been a joint venture of Paradise, the purchase price to determine the time to line up in the Ministry of Commerce approved the deal in later. But so far, the Ministry of Commerce has not rebounded.
Occupy the face of this piece of Beijing 60% to 70% market share, but now it may drop one of the "fat", the other naturally eyeing giant home appliance chain. Gome chain development of a small, general manager of Sun told reporters: "Gome acquired Dazhong idea indeed." But declined to disclose details. While Suning also reported large and medium sized store in Beijing's interest, with "If the States United States to abandon the acquisition, Suning not exclude the possibility of crisis, when linked together large and medium one yourself."
And, announced the acquisition of large and medium than Paradise Morgan Stanley after the place it beyond 4 consecutive reduction, cash of nearly 8 billion, Gome, Suning's intention to present it obviously was to please investors. Over the past two weeks, Morgan Stanley has quietly three times the U.S. stock holdings of the country; and June 21, Suning also "flash" additional, announced refinancing 1.2 billion.
New acquisition stuck in a quagmire
Although Yongle, Dazhong, Gome is also no certainty among the three sources, but the rumors are not groundless, and China Paradise pressure is obvious. So what is the reason for the operation of acquisition of capital has always been good at the Paradise with the industry, had just entered the phase of strategic cooperation, they fall into the embarrassing situation of dilemma?
"The most fundamental reason is that large and medium was the first to face the fate of the acquired home appliance chain." Household appliances industry, Shen Wen Jian, senior expert analysis: "Whether the acquisition of thinking text Yongle year, hundreds, Donze, Yihuo States United States Prior to annexation of the black swan, Wuhan Zhongnan Commercial, belonged to smaller regional companies, and not from the true sense of the introduction of modern home appliance chain business model. we are seeing the trend of chain business, feel that they need to take strong competitiveness. "
Medium and large home appliance chain is a strong fifth business, the strategic cooperation with Paradise, planned acquisitions, is actually a very new relationship. But Paradise has clearly not want to clear their mutual arrangements of the organization, personnel how to recognize each other's corporate culture, they will advance accelerated. "China, there are too many differences between the two sides forever, management system, workforce, corporate culture are not merging," was no longer a secret in the industry.
"Is not difficult to imagine that they are both two very personal encounter chain business enterprise together, naturally are not convinced, will always feel that they have a lot of good experience is worth it to learn each other. So the inevitable collision course, but The two sides also necessary to continue to compromise, keep in tough bargaining ahead. "
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as waffle weave dish towels , designer beach towels.
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