Obtain the Shanghai market Suning Appliance invited 100 veterans signings
Will be invited to this weekend, hundreds of veterans in the Suning Appliance heavyweight Changning Road flagship store at signings activities. Suning insiders told reporters that the veterans home appliance manufacturers such "flagrant" support Suning to the original simple promotions become very sensitive. As far apart Changning store Suning, Gome's stores have two, one of the East or the State headquarters of the United States.
Industry said the move would allow for GOME and Suning the "war" upgrade, so face to face at the provocative means Suning and Gome "bare close fight." While Suning Appliance CEOs support the right of the States United States a sense of betrayal.
It is understood, Su Ning Ning settled last year after a strong pull for 5 weeks, Zhongshan Park, the market, has invested nearly 20 million publicity, promotion resources to weekly events, high frequency, focused on building the store influence intended to consolidate the absolute advantage in the Zhongshan Park. According to Su Ning said head of marketing, the latest month, Suning's market share in the business district has increased to 60%, and that enhance the trend continues, the overall market is expected to occupy the Zhongshan Park 70% -80% share. Suning veterans signings this week through the machine, as a single shop in a single day into nearly 2 million none other resources, the average unit price down 15% -35%.
Said Ling Guosheng, vice president of Suning, Suning has focused on the flagship business infrastructure and enterprise background, through 3C + flagship store powerful suction cohesion, integration of back service works out to forge a stronger competitive edge, first do regional leader, and then realize the absolute leader in the overall market. In 2007, Suning in Shanghai flagship store chain development should mainly account for the year 50% of the new store opening program, the scale of single-store annual sales of more than 3 million, of which similar to the flagship store in New Changning Road, 2-3 months. As Changning, Baoshan, Tian Lin, Hongkou, Yangpu and so have the competitive advantage of the business district, in 2007 will reach about 10.
Field of home appliances retailers and suppliers have disagreements, has always been criticized by the industry, but large-scale Suning has invited manufacturers, and can be assembled in a shop, rather unconventional trend. According to the person in charge Suning Marketing, so many gold medals bosses in single store, single-day signings activities, scale and number of people and high-level, none other is the Shanghai of the giant consumer electronics market for the first time.
According to the person in charge, this wide range of suppliers to invite veterans to come, signings is just one of the purposes, the biggest goal of is to sort out, Suning and manufacturers to improve their counterparts in services, and discuss the flagship store, Changning Road, the direction of improvement to achieve better co-operation seamless.
Ling Guosheng, vice president of Suning that should promote mutual cooperation and compliance with the manufacturers, mutual supervision of each other, support each other "four mutual spirit of the" integration vendors to develop a broader market. Ling always said that Suning will use the channel in 2007 advantage, maximizing product manufacturing and consumption play a role in working platform.
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