Xiamen small appliance store in difficult circumstances facing the rapid transfo
Half water, half fire.
Just last week, there are sensitive people find Bin Yu Hsing North appliance shopping centers close for the counter. Xiamen appliance sales as a major force, Yu Xing's name has been closely associated with household appliances. Now, Yu Xing quietly turned to return to their own trade?? Selling stationery.
More small appliance store, after the Spring Festival the second wave comes, mixed feelings. New Year's cards in their hands not had time to break out, they have learned has been out of their own.
Yu Hing Back stationery business
Shopping centers, according to Xing
person in charge of education in 2001? 2003, Yu Xing shopping annual sales of home appliances in more than 1 million, while last year dropped to 89 million, the original home appliances account for 60% of the total profits shopping , the current data year by year.
"Yuk Hing Market ongoing strategic adjustment of the shrinking size of household appliances, to look again to switch back to edge business?? Office stationery in this area." Yuk Hing mall officials said. The end of last year, Yu Xing and thought the text for a strategic partnership, the original Yu-Hsing, a store in Evergreen Evergreen store the text into thought.
Yu Hing Market
official told reporters, Yu Hing Market will be so specialized, so fine, mainly to the professional development, small appliances and kitchen appliances is the main direction of the future. Stationery become sterile after the transition, the main business Hing Market, which is sterile when it was established in 1981 Hing's business, and thus education Hing shopping mall back to the original starting point for business.
Yu Hing shopping malls people think that the strategic shift is a wise choice, education, or a pure shopping Xing collective enterprise, limited capital, there is no advantage in every case, there is no need to fight predators, and home appliances a life and death, choose your target market well, identify the company's positioning and target customers is the goal of education Hing.
Struggling small appliance stores
Su Ning, head of the marketing department of Xiamen, said Huang Weiming, funds, upstream resources, human resources and information is a bargaining chip market competition, only the price, service and quality to attract consumers a combination of factors such as the eyes, which are small appliance business conditions not available.
Overall capacity in the market space limited, some small appliances business of living space is compressed. China Xiamen Corporation on U.S. Manager Zhang believes that the result of competition is to become a professional, centralized and large-scale development, some lack of financial strength, not a size advantage to out small appliance vendors.
Bin Chiou, director of marketing ideas that the text of electrical, small appliance store certainly more difficult the situation may eventually only the family-run shop just be able to survive because their operating costs low, not responsible for after-sales service.
It is understood that aspect of Posts and Telecommunications phased out last year, home appliance market, while another chain of electrical companies in Xiamen recently rumored to switch.
Pattern becomes clearer future
Continuous opening of large stores and some small home appliances business transformation or exit the market, Xiamen appliance market is also increasingly clear pattern of the future. Large-scale integrated appliance stores will be the major force in the market.
In traditional consumer electronics market, supermarkets, department stores, with the market influence, still holds a certain share. In computers, mobile phones and other digital products, the professional market, professional business constitutes a third-party power.
Assistant general manager of Xiamen, China and Botswana Telecommunications Zhuang Miao Brown said that, like the Bo is still the professional mobile phone business with its own distinct advantages, as professional and as an irreplaceable force.
Electronic City is also an industry that has become the city of Xiamen, electronic and digital products, computer center, forming a complete industrial chain of large stores in a short time is difficult to shake the Electronic City in Xiamen digital market. Of course, the impact of large stores, the electronic town's market share may decline.
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