TM to orderliness many different standards appliances
Recently, Mr. Liu to the newspaper reflect the enthusiastic members of the public, Yaan city with a mall "
TM to
"As a cover to deceive the consumer.
Not long ago, the Ministry of Finance jointly issued by seven ministries and the "
Home Appliances
TM to the implementation of measures, "TM to the subsidies on household appliances, processes, and organizing the implementation of specific provisions such content. "Implementation Measures" defined by the competent commercial departments at all levels of the pilot provinces and municipalities to establish successful home appliance recycling
Sell
The behavior of enterprise monitoring system.
"Approach" was unveiled, and Ya appliance market is still reflected in the enthusiastic public Liu related problems? They immediately went into a few large urban areas, home appliances shops, on the Ya'an local "TM" approach was a bit of understanding.
Site:
Different business marketing tool
13 days, urban areas in the vicinity of the bridge outside the shop several electrical operation, 23 wearing a particular brand of appliance promotion
Clothing
The clerk was standing in front of the store issuing leaflets to passers-by. At this time, the reporter walked up, handing a clerk handed him a flyer initiative. Leaflet, the printed promotional activities of a brand appliances, in the lower right side of the list read, "TM to buy zone" words. Look closely, "** 21-inch digital core
TV
Replacement price of 399 yuan. "Next to a row of inconspicuous small print," the old limit of 21 inches and above machine replacement price. "
Reporter walked into the store holding a flyer and immediately meet up with a Shopping guide staff.
"Hello, I would like to ask you here is not in the household appliance TM to?"
"Yes, all the appliances can be TM, what are you going to change?"
's Eyes fell on the shelf to see the
Soymilk
, The Shopping guide flew introduction, "Now Soymilk can not discount how much. To see what brand your redemption, what type of machine, but the discount range in between 20 yuan to 50 yuan." At this time, the reporter noted only shop not far from the entrance wall, and put up a range of electrical TM to the discount table. It read, "
Microwave ovens
50 -80 yuan, 20 yuan -50 per soybean milk machine, electric cooker -30 5 yuan per … … "
Reporter immediately asked: "What if I do not change Jiujia Dian, directly in your shop to buy a new, no discount?" The Shopping guide replied, "can not be discounted, can appropriate at least 20 dollars? 40 yuan. "
Counting
can to Jiujia Dian participate in TM to the activities of a soybean milk can be a discount of 20 dollars? 50, but did not discount the old property, buy products enjoy 20 yuan? 40 dollars of price.
A small piece of merchandise is the case, how large of goods?
Bridge in the vicinity of another appliance store business, many big-ticket goods (refrigerators,
Washing machine
, TV) on display "redemption price" on the label. Inside a Shopping guide describes, "Now quite a bargain to buy electrical appliances, the old machine to buy refrigerators discount, discounts can range up to 300 dollars? 500 range. If you do not participate in the activities of TM to, refrigerators can be purchased separately offer price of 100-200 dollars. "
And not far from the store operation of another appliance store, shop Shopping guide is different to say. "Our refrigerator can store 500 discount? 1000 yuan, if not involved in TM to it, consumers can only buy the original price, not a penny less."
Why different treatment TM to store such a great difference? In the Children's Palace near a certain brand of appliance stores, the words of a Shopping guide explains some of the mystery.
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