Differences in how cosmetics marketing to promote new products to open a door –
Cosmetics Differences in marketing, how to promote new products, open a door?
Enterprises to market-based, promotional products success, first of all have to attract the eye of consumers of products or services.
In all walks of life today is increasingly commoditized products, companies must develop products based on innovation, operational process to create a differential advantage and achieve business, product and prices optimized combination, create a new market structure . While it continues to introduce unique new products to develop the potential of consumer demand for new "clients" growth. Really "people have me have, people have is better!"
"Father of Competitive Strategy," Michael? Porter pointed out that enterprises are to survive in market competition, or have a cost advantage or differentiation strategy implemented??? Difference has the market can stand in the same industry undefeated.
There have been many in cosmetics production Proxy Columbia business to Blue Ocean International Marketing consultants Chilean consulting, competitive cosmetics market in recent years, many products do just one, two died! SMEs will continue to try to get new, competitive pressures have increased. In this context, they do not want to be the market's laggards, but do not want to be out of the market, therefore, hope to find a difference in the development of business ideas, from the current popular mode of marketing to find a new anchor to promote the rapid development of enterprises.
As a cosmetics company, its product mix is mostly common to most functional positioning Whitening Skin care, beauty cream beauty like this is commonplace in the enterprise. Therefore, many companies are taking a different marketing path?? Cut into the professional market, and create a strong professional brand, creating brand, product, trademark, profit four in one structure.
However, the Blue Ocean International Marketing Consultant Chile Colombia institutions have different views. Judging from the idea that some companies hope differentiated market position in the industry to create specialized for specific market brand, the competitive landscape from a homogeneous stand out, this is a fast growing leading to the right direction, but If you continue to use static market segments for marketing positioning strategy, the corporate brand into other businesses with similar professional brand of thinking, no doubt, did not come out of the circle, there are four limitations:
A market limitations. Cosmetics, consumer buying behavior and attitudes of diverse groups, many market products, market competition is difficult to get out of the homogenization of the need to differentiate their marketing strategy.
Second, the size limitations. Cosmetics market positioning and segmentation abnormalities significantly with population-specific and customer uncertainty, enterprises should make the size, need differentiated product positioning in order to attract part of the potential consumer market, to raise the overall level of profitability.
Third, competition limits. Market leading brand and the low-end products, will bring new businesses to the dual pressures of a wolf face on the competitive landscape after the tiger, enterprises should take the innovation, differentiation road, trapped out of the situation.
Four opportunities limited. As the market is relatively narrow, substantially reduced the ability to resist risks, businesses lost in the domestic and overseas markets as part of a favorable opportunity.
In fact, the Chinese cosmetics market their own capacity and development space is quite impressive, but very scattered all kinds of brand and marketing operation of the system is very extensive, the overall level of competition is still in the lower level, resulting in still greater opportunities for enterprises before shorter supply. For now, the whole enterprise marketing mode of operation is very extensive, and basically rely on the homogenization of imitation products launched to develop a lower supply price, purchase rebates, and year-end rebates and other sales policies, mainly dependent on distributors network system, through an extensive wholesale distribution system of distribution.
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