How automobile tire in 2010 out of the woods
The last 3 months, rubber prices had helicopters, in November 2009, natural rubber, 18,000 yuan / ton; in December, breaking the 20,000 yuan / ton; in January had risen to 24,000 yuan / ton. Synthetic rubber is the same in November thousand dollars per ton, 10007, and now has risen to 20001 per ton more than 1000, which most likely lead to China's automobile tire prices rise collectively. By 2010, China's tire industry is facing even greater challenges. Sharp reduction in exports, bankruptcy, industry consolidation, now moving away to find new export, are facing enormous challenges in front of them.
As of January 20, including India, Argentina, China safeguard investigations tires exceeded the number of countries 10. The history of China's tire exports markets are facing the most serious situation.
China Rubber Association, told reporters that the Secretary-General Fan Rende, 2010 will be "tire case of special protection" to undermine China's tire industry, the worst year, tires and other rubber products the world market was not clearly pick up, adds to China's rubber industry is running difficulties, this year is likely to become the new century, China's rubber industry has been the most difficult year.
China's auto tire market faces adjustment of industrial structure
As China's independent brand tires, tire exports to the country exports as a proportion of less than 8%, rubber product brand is a weak influence on the troubled technical reasons. To support Chinese enterprises to acquire foreign enterprises, patents and brands, and establishing an independent brand marketing network system to encourage enterprises to explore the nearest market or based on the local market of export directly to Europe and the United States. Accelerate the transition of growth patterns and industrial restructuring has been a priority. In recent years, Chinese products in overseas development road twists and turns, one of the important reasons is the development of the positioning issue – China's "low price" strategy. What China wants is called a real world factory, to be invested in technology and brand competition for resources such as deep-seated, from the labor-intensive manufacturing to high-tech industries and services, and take the road of sustainable development.
China's auto tire market to expand into emerging markets
The first one: to develop emerging markets. Present Zhongce rich variety of the production of tires. September 11 to stop the export of tires, can be used worldwide, will be sold to other countries.
The second measure: Expanding domestic market share and optimize the dealer network. When the tire from the means of production to the means of subsistence after the change of face enormous domestic market increments, the current dealer network has been second choice to the county level sank, face to face sales to the general owner.
The third measure, optimize the product structure. Although to do contract work for Goodyear, second choice in that they will stick and strengthen their own brands, with an average there is a new product every two days to adapt to different levels of demand, the product structure has been further adjusted, multi-product production of a ready market .
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