Jewelry online sales killer – Jewelry, Jewelry – Jewelry Industry – Manual Valve
Customization to challenge the traditional Yetai
With the rapid development of China's Internet and e-commerce environment, mature, online retail jewelry business has gradually been employed on the agenda. When the largest U.S. jewelry retailer?? Bluenile.com listed on NASDAQ in 2004, the bell rang, the domestic jewelry market is still in its infancy among online. Then, three years later, across the Atlantic in China, this market is still an opportunity? What will face challenges? Can the birth of China as strong as Bluenile jewelry products online businesses and brands? Professional initial rise of online jewelry sites, or people see hope.
Jewelry Online Web site: an advocacy platform for personalization
Now, highlight the quality of life and quality of diamond, jade and other jewelry, has naturally become a hot commodity to consumers. The concept of the Chinese consumers as a luxury fashion goods, along with the growth of e-commerce, online consumer has become the young family of one of the major commodities.
On the Internet, diamonds, jade and other jewelry sales are getting better, very fast. Personalized jewelry from China jade mall news, Spring test operation of the site has achieved far more than expected sales. Especially on the eve of Valentine's Day and the Lantern Festival, telephone counseling and online consumer to nearly a hundred people.
As jewelry is a very personalized products, consumers want to buy products with their match, not even a commodity, but an emotion or a unique beauty. Jewelry sales of existing models in order to complete the design as the core products, hygiene products, sales of the entire process, the consumer only when involved in the sales, only a passive role, powers. Online jewelry retail customers as the core to be able to complete the design, production, sale, so that consumers to some extent involved in product design, production and the early part, to create her own jewelry.
As "beautiful economy" and Internet integration, it is conceivable that it is a huge emerging market. But no one country has a professional, personalized jewelry fashion mall, which is China's Internet "beautiful economy" left room. When the foreign Bluenile, Ashford and other foreign jewelry, luxury goods have landed the NASDAQ Web site, the domestic similar sites are still in the bud.
Can cost advantage over traditional Yetai Following preganglionic
online diamond sales in Shanghai website threw out the "1 per diamond" of the gimmicks, the Diamond Web site appears to keen price competition, I hope with the traditional price advantage to attract users to the Internet. At the same time, Nanjing opportunity to throw a diamond net "price White Paper", the traditional retail price of a diamond baptism. China, who declined to be named boss jewelry site, said the site in Shanghai, "one yuan" policy is actually changed to a long-term passive situation, and worst of last resort for the low price strategy is to boost consumption through the performance of recovery. But "Crazy Stone" CEO Li Zhenghao on the "1 per Diamond," but that dismissive. "If you tell your loved one to spend your wedding ring is only 1 dollar buy, the love will be in instant depreciation." He said, online diamond sales sites should not damage their reputation with low-cost, but rather by enhancement of the value and quality to establish the status of the industry.
In fact, the traditional jewelry retailer is the most painful huge cost of sales. It is known that the increase rate of 3-4 jewelry, brand-name products in more than 5, then generally sold off 7-8. It seems that the consumer is definitely a profiteering industry. But the industry's average annual return rate of only between 10-20%. So, the profit gone? The answer is most of the profits by the amount of inventory (including warehouse inventory, and store inventory), the high mall rents and point deduction, the cost of the consumption of the removal of junk.
However, the emergence of online retailers the perfect solution to this problem, in-demand state funding will enable the backlog of inventory and maintain a traditional jewelry store low-level unimaginable, while providing the richness of the product times the traditional jewelry Shop more than. Similarly, bypassing costly luxury shopping malls to online service delivery, saving a large number of rental and point deduction. Online consumer retail activity can effectively analyze market trends in real-time control, rapid delivery of market demand, product design to reduce the risk posed behind closed doors, dramatically reducing the thrift dismantled.
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