What is Magento?
Magento is an open source e-commerce web application that was built using the industry-standard Zend Framework. It offers great flexibility through its modular architecture, is completely scalable and has a wide range of control options that its users appreciate. For online merchants Magento provides unprecedented flexibility and control over the look, content and functionality of their e-commerce stores.
Features of Magento: It is a user-friendly web application for the customers and owners of online stores. Magento makes it easy to create product catalogs and to manage them. It allows to add more than one image for a product and enables product browsing, product filtering and product comparison. Magento websites can be easily customized for different languages and currencies to fit the needs of the customers. It has advanced SEO options for optimizing the website and a Magento website can be easily integrated into Google Analytics for analyzing the customer behavior.
Customers can create user accounts, track their shopping history and contact the owner through custom forms. Magento also allows the use of marketing promo tools like price promotions and coupon codes. Creating a unique looking online store is easy as many websites are offering free and premium themes for it. At present, more than 1,700 extensions with additional functionalities are available for Magento.
Different versions: Magento is available in three different packages – Community, Professional and Enterprise. Community edition is available for free, but has some limitations. It is intended for the expert developers, who have the time and resources needed to solve issues independently. The Professional version is suitable for small businesses requiring a warranted product and additional revenue-generating features, while the Enterprise version is a production-ready, enterprise e-commerce solution without any upfront license fees. Enterprise version is fully supported by the Magento team.
Magento Mobile: Since it is comparatively young and the demand is much higher than the proposition, mobile market is an attractive option for entrepreneurs. RBC predicts mobile searches to rise from its current level 9 % of all searches to 20% in 2012. The Age of Mobile e-commerce is here and Mobile Magento is a great cost effective way to get a piece of this quickly expanding marketplace. Let us look at its advantages.
As a first mobile commerce system, Magento Mobile transforms a retailer’s product catalog into a functional, branded, native application. Magento Mobile’s admin will get integrated fully with the online store’s catalog, checkout, inventory, reporting and other features. It will take the worry out of submitting the online store application and the maintenance will be taken care of for a low monthly fee. It lets the owner of the site to concentrate on selling instead of dealing with the latest upgrade or complicity issues. Geo-targeting and the ability to provide users with an immersive native experience are enhanced with Magento Mobile.
Magento is one of the most demanding and globally used web development solutions for e-commerce and Magento development is the backbone of numerous e-commerce businesses. Build your e-commerce site with Magento today!
Forix Magneto, based in Portland, Seattle, is a professional ecommerce website designing and development company providing development services in Magento platform. Our expert Magento Store Portland developers create powerful but easily accessible Magento ecommerce stores.
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