Real Estate major expansion of the impact of second and third tier cities cerami

In the high land prices, high housing prices first-tier cities, frequently born "sites" for real estate developers in the policy all the time, the media air waves, although the sales performance, profit contribution and corporate brand image, the first-tier cities are still occupied important position, but easily take the funds from billions also brought to the room more and more corporate funding and operational risks. Vanke, once admitted, "not" and the deep pockets of the central enterprises head on. Therefore, many well-known real estate company since last year, extending their reach to second and third tier cities, full in the second and third tier cities in gold.
According to public data: Vanke, China Shipping, Poly, R & F rooms and more than 30 large enterprises in the second and third tier cities in new land bank of more than 12 million square meters building area, accounting for the total building area of new land bank of 60 %, while in line for at least the city's new land reserves, accounting for around 20%. Major real estate companies from this year's first quarter earnings view, second and third tier enterprise market into the biggest increase in new housing growth. With Vanke, for example, the last year 90% of new land reserves in the second and third tier cities; 2004 real estate sales when the first-tier cities account for 20% of total sales, but only to 9% last year.
On the other hand, some experts forecast: GDP over 100 billion this year, more than 60 cities, and in the future is expected to more than 100 … … into the second and third tier market has become mainstream, this is the trend. China Index Research Institute forecasts also illustrate this point, its executive vice president Huang Yu-use dynamic monitoring model of the real estate policy after that: the property market trends in 2010 will appear more clearly differentiated, sales of commercial area of growth will show a "former high After the low "trend, which may decrease first-tier cities, while the second and third tier cities will maintain steady growth; selling price will rise 3.3% to 6%, which line the city's housing prices will be some adjustments in the fourth quarter, while the second and third line City will also maintain a 5% -10% of steady growth.
Closely related with the real estate market as an industry, the situation on the ceramics business sales in the second and third line will play a role in what? "This of course is good!" An enterprise's sales boss said Tao. Their products, for example, first-line market, real estate prices high and profit margins higher, in the selection bias is also high, hard into the room in the first-tier cities Enterprise "discernment" of the product, the market in 23 out of cost considerations often Under the premise of guaranteeing quality, cost-effective selection of products. And the enterprise that the arrival of high-quality developers, will lead the local high-end real estate, luxury of large numbers, can effectively stimulate local consumer demand for high-end products. Bullish view of the industry who believe that: the housing market is prosperous, the natural industry flourishes because many people buy a house, people are naturally more fitting.
Those who hold negative view is that a lot of room enterprise into the 23 cities will move up the local price, Shijiazhuang, for example, Hengda, Wanda and other real estate agency to open early in Shijiazhuang, the new disc, directly pulled up 2,000 yuan / square meters, Vanke will enter Shijiazhuang, consumers worry about housing prices will further rise. House prices rose too hard, is not conducive to the healthy development of the local market, because then more people come to real estate speculators, the housing needs of people really have to prohibitively high prices, even if we manage to buy down the pressure will be hard reduction in spending on renovation, which was not beneficial for the sale of ceramics and other decorative materials, low-end product sales may be helpful.

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