"Ningxia milk": find a way out of crisis (3)
This is a "regional brand" in a crisis continue to maintain and break through the typical?? By the National Dairy Warming trend in the market, the domestic dairy industry in Ningxia Dairy giants who resisted the pressure to re-occupy the market, to actively implement the "Ningxia Milk , "Industrial policy, decisive proposed building" of Ningxia milk "brand strategy for sustainable development with local characteristics for the road industry.
Part: Market rebound: "Ningxia milk" extravaganza
Story: edge gathering: "Ningxia milk" behind the brand
Next: the layout plan: build "Ningxia milk" brand of Road
Next: the layout plan: Building a "Ningxia milk" brand of Road
Entangled in Marketing Tactical success, without a clear business strategy, brand development, future development would be very difficult. "National brand" is not a lack of tactical victory, the lack of a proper understanding of the strategy to make the right brand strategy design. This is the kind of "Truth." Today, Ningxia Dairy has been the efforts of all parties, planning the building, "Ningxia milk" brand "Tao."
To "quality" win "I think that today's 'Ningxia milk' industries have come in the forefront of the national dairy industry. The one hand, to walk in front of milk quality, milk mellow security; the other hand, ecological construction in the walk in front of the high forage nutrient content. If in the future Beijing has 'Ningxia milk', then I would not drink the milk of other places. "in the" Forum ", the State Department counselor, Ren Yuling, a famous economist, said.
This is a "Ningxia milk" excellent quality once again affirmed and appreciated.
Ren Yuling stressed that the quality of milk is "Ningxia milk" brand out to the ace. Last year's " Melamine Incident "to the profound lessons of the national dairy enterprises, Ningxia done well in this regard. The future," Ningxia milk "on the industry to develop new markets must continue to ensure the safety of milk, to ensure Food Security, and ensure the safety of some milk from the roots.
This, the Office Director Zhao Yongbiao Ningxia Agriculture and Animal Husbandry, said the past few years, Ningxia Government aid in construction, business and self-built base milk Cooperation Social service system has three complementary projects have started construction and achievements. Now, Ningxia has more than 26 scale dairy processing companies, most companies already have their own milk base, and the north, gold river, into the summer, red berries and other companies have built a large ranch or park to ensure businesses Raw material Supply and security.
The same time, dairy companies and dairy farmers in Ningxia has established different forms of agricultural enterprise cooperation model, the implementation of co-operatives in accordance with the norms of the constitution Unity Services, unified operation, unified management, unified accounting, unified profit-sharing, establish and improve from breeding, feed, milk and quarantine treatment to receive a set of technical means of production and supply and product distribution in the field of social service financing loans system.
"This will not only ensure the stability of milk companies and a high standard of milk quality, but also reduce the risk of dairy farmers for the dairy farmers to provide technical and financial safeguards to ensure the coordinated development of farmers and enterprises." Zhao Yongbiao explained .
This would be a China Dairy Industry Association Song Kun Gang recognition, and he also put forward their own proposals. He said the industry to create a harmonious environment, not only the milk from the start, to create a good purchase order, to protect the safety of raw milk, raw milk must also actively explore the pricing system to ensure farmers have a good income, standard dairy processing behavior, strict implementation of trade access.
Chinese Academy of Agricultural Sciences, Deputy Director, Jia-Qi Wang also proposed to "Ningxia milk" to "quality" to win the three proposals.
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