Urgent solar water heater business to achieve "strategic breakout"
In the rivers and lakes, the profitable line of business there are many, making
Solar water heaters Is one of them. Some enterprises
Boss No secret that the product is very simple, few people with a hammer and a hammer can make one look good platform
Water heater . For the veracity, I did not add arguments. However, at this stage the number of solar companies, all have similar views. Some industry experts believe that there are 3000, some companies argue that there are more than 1,000. To be sure: solar energy manufacturers and more than all the large total
Home Appliances Enterprise, but the solar energy output than electric, but a beauty.
Solar energy in number, for two reasons: First, industries with low barriers to entry, anyone can come in to play one, they can easily switch to his industry; second means of very simple business to make money, as long as Zaochu solar energy to worry about not sell, we all make money but not making a lot of money.
This reason, the solar energy business to make money is surprisingly simple means. The face of the vast rural market, face great needs of families, as long as the product cheap enough to install
Service Easy enough, cut into parts as long as the mainstream channels, the product produced after the Buchou Mai. However, for businesses, making money means simply not a good thing. The short term, it can promote rapid development and maturity of the industry, but the long term this will inevitably lead to competition of disorder and chaos.
How to make money based on the long-term stream of profits of enterprises, which must be requested from the company quickly built a unique business model. This current is in rapid expansion and development of solar energy enterprises, is clearly imminent.
The author believes that the strategic level up to enterprise, the business model of solar energy at this stage is too simple and easy to imitate and copy. As long as some enterprises from the two intervention, one from the upstream manufacturing sectors, the establishment of the advantages of large-scale mass production, so large quantities of lower production costs, improve product quality compliance rate. At the other end is the downstream distribution link out to the unique culture and operating profit for the induction, the country set up a group of professional and loyal team of dealers. The eventual establishment of "low-cost modes of production and rapid distribution system" a unique business model. Will inevitably lead the industry in the last three years, major reshuffle, raise the industry threshold, squeezing small business space.
Now, grew up as early as a group of solar energy companies access to "pot of gold" after the implementation of some diversity in the active expansion of the foundation of neglect based industries to enhance the level of upstream manufacturing equipment, improve downstream
Sell And service network. Others active in the implementation of "light manufacturing re-
Marketing "The strategy of restructuring, to vigorously promote
Advertisement Marketing, event marketing, cross-industry marketing, charity marketing, leaders, and other marketing concepts marketing hype, but ignored the most basic elements of industry: technology upgrades and Quality Assurance System. Expansion of diversity, household appliances has been a lesson, the final result, " ." The concept for the marketing hype and packaging, we can only allow enterprises to lose the foundation of the industry's grasp.
For many solar energy companies, the profitability of the product not simply a means and a springboard for diversification, but rather as a cause of long-term sustainable development to management and treatment, the only way to truly grasp the solar water heater industry nature, to create the most competitive business model and strategic framework.
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