NPC A motion: building independent brands need innovation
country first deputies, CPPCC members
Hisense
Group Chairman A motion
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"Policy-oriented should be further defined its own brand and the intrinsic relationship between innovation." Who is the national first NPC deputies and CPPCC members of the Hisense Group Chairman A motion on the eve of this year focused on building its own brand of Chinese enterprises and the path, he that independent innovation is the only way to own brand-building alone
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Only very famous, highly competitive world of branding, or to return to technological innovation as the support of the Rational brand concept.
A motion on behalf of that throughout history, the rise of any country are all associated with the birth of a large number of world-class multinationals, such as the United States, Japan and Germany. Made in China to make the leap to China has created the need to group with their own core technology and staying power of company growth .
Just experienced in the global economic crisis, Hisense Group, led by Zhou Houjian tasted rely on innovation to promote the sweetness of its own brand-building, he said: "Based on years of technical R & D capabilities on the market to support the continuous improvement, we do own brand regional, business recovery than the faster, stronger ability to resist risks. "In 2009, Hisense Group achieved
Sell
Income of 56 billion yuan, profit up 96%; in China's exports fell 16% in the larger environment, Hisense contrarian and on the export growth of 17%. Similarly, in a large number of export processing enterprises stop production or close down, there own brand of business remain strong,
Financial
Crisis, to test out the brand of anti-crisis, the internal force and strong anti-risk profitability.
A motion pointed out that technological innovation by supporting the brand strategy to promote and nurture well-known brands has become the world to seize the international market, control of global resources, promote their sustainable economic development, economic power among the major national strategies. Learned, not only through vigorous training of modern South Korea,
Samsung
Countries and other international enterprises to improve the image of manufacturing, but also issued the "use of national brand enhancement measures export competitiveness", and the establishment of national brand management headquarters to develop "KOREA brand road map" to develop "the use of national brand products enhance the competitiveness of exports Countermeasures (KOREAPremium) ", focused on narrowing the technology gap and foster new industries. Former Japanese Prime Minister Yasuhiro Nakasone said: "The representative of Japan on the left face is
Matsushita
, On behalf of the right face is Toyota of Japan, the brand is the country's face. "For the protection of domestic industries and local brands, the Japanese government through the policy and resources inclined, conscious, planned to foster a number of innovative enterprises to participate in international competition. France Britain, Germany, Italy, Switzerland and other countries also have a complete brand strategic thinking and policy support system. In China, Comrade Deng Xiaoping's southern tour in 1992 when he said: "We should have our own competitive products and create our own Chinese brand, or we need to be bullied. "National Congress party report, in the process of building a well-off society, we should" develop a number of strong multinational enterprises and brand names "; reform and opening up, China has emerged a number of brand-name products and brand-name enterprises, but compared to developed countries, our country is still weak brand, at the bottom of the global value chain. by the end of 2009, led by the Ministry of Commerce produced "Made in China, everywhere in the" global brand image after the film aired overseas, International public opinion caused great concern.
"To do the same brands and do business are no shortcuts." A motion that the brand does not depend on advertising to do them, nor to which departments and agencies, selected out of the market economy is the ultimate master of technology and consumers, should allow the market to competition screening and selection genuine brands. The atmosphere should be overcome impulsive, senses the brand concept, the national brand strategy should focus on options and priorities to support the development of brand-name independent technology company to seize the opportunity to own core technology and a number of momentum in the growth of the company into a world-class multinational corporations, achieve "Made in China" to "Created in China" jump.
This, Zhou Houjian suggested that countries should first of all policy guidance and support from the direction of the correct orientation, a clear brand strategy and national self-determination inherent relationship between innovation strategy and focus from policy level support options and priorities own brand-name companies technology development, and vigorously promote the international competitiveness and the real potential of Chinese brands "strong up" and "going out"; Second, to establish R & D and industry linkage mechanism to integrate the limited government resources into full play in fostering innovation and The role of brand-name enterprises, relevant ministries support the brand introduced the policy to avoid the "spread black pepper" type of support, cutting-edge technology industries should be involved in upgrading the industrial structure adjustment of the major and key technologies, major R & D and industrial engineering Transformation, Product Innovation Collaborative interaction and greatly enhance China's own brand products in the international competitiveness of Chinese enterprises to gain a firm foothold in the international market; Third, create a good atmosphere, and optimize enterprise development environment, such as the government set up a platform establish overseas Rights and the dispute settlement mechanism; government procurement should give priority to independent innovation products and the establishment and implementation of a system; to cultivate its own brand-building a good public opinion environment, in particular, want to play with the public good on the mainstream media attention, and self-innovation corporate brand building more attention, love and support, individual greed malicious blackmail illegal media companies, national regulation should be clear.
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