Week (May 10
Famous
Air conditioning
Experts Puritanism: "'blowout' itself is a very state, to ultra-low prices caused 'blow' is at the expense of the market."
?? "51" blowout "after the air conditioning industry, or will enter the coldest winter"
Comments: this year's "51" in three days, the air conditioning industry, is a "blowout" of the 3 days. Gree, Midea, Haier brand line sales in most regions than double last year's astonishing growth emerged. Eliminate not only the first 4 months of this year's market downturn gloomy haze, but also a lot of people on this year's air conditioner market confidence. But many in the industry say, "51" short period "blowout" is nothing but an illusion "51", the China air conditioning industry into a cold, the long "winter."
Domestic appliance industry experts Luo Qingqi: "42-inch less than the bid price of 3,500 yuan, is essentially a 'false information', is also a manifestation of speculative mentality."
?? "
TV
Enterprise 42-inch LCD TV at a loss successful home appliances to the countryside "
Comments: "national home appliances to the countryside products (TV) project tender results" before the official announcement. AOC (AOC),
Hisense
, HKC (HKC e), Konka, Changhong, and other brands with the side 42-inch LCD TV has a product to no more than 3,500 yuan price bid, also raised the industry's voices of doubt. Many TV manufacturers in the bidding takes "less than the cost of tender price" to beat the competition to win the bid in the countryside at the home appliances market, cake and took away a good location. This is before the inevitable price of less than 2,000 yuan winning 32-inch LCD TV extinct in the embarrassing situation of rural areas.
States United States
Group Vice President, Joint Trading Company and a vice chairman of Sun MARTIN: "estimates, delays in the other side would like to take some time to prepare more fully certain."
?? "States United States v.
Sanlian Group
Reputation of the other cases extension of the country intended to delay, "
Comments: control of the country after the United States and triple triple trading company has never stopped a war between the groups. The triple triple Trading Company Group and its subsidiaries litigation between the occupation of premises, due to sudden changes in his students can not schedule sessions. Coincidentally, just two months ago, another pile triple group, and many accused the United States to prosecute alleged state collusion auction a controlling stake in the case of triple trading company also announced the extension in court on the eve of a sudden. This means that has struggled more than a year between Triple Group and the National United States, yet a real face to face at a court battle.
Galanz
Group Chairman Liang Qingde: "I always say to do bigger and stronger company, to be five fingers? Brand, technology, price, size and
Service
Their fists are the strength, while in boxing, when the market price of the first contacts, so enterprises must 'breakdown price bottom line'. "
?? "Galanz Group Chairman Liang Qingde: OEM is not a sunset mode"
Comments: Glanz's "breakdown bottom line price" strategy, often lead to trade shocks, the industry called "price butcher." "Price Butcher" is said, the industry is the pressure, but it is affordable for consumers. Pull down the price, and squeezed out rivals, virtually every company wants to do both, but
Price war
To win is not a simple matter. Why are very few companies can do a good job? Because of this seemingly very simple strategy, if not to use it as a systematic project to do, but only if the downstream price reduction will ultimately lead to increasingly thin profit or loss. Expand the scale you have to make their core products to develop, reduce costs. So behind the price war is a value chain, you have to the greatest possible control over the value chain, you can have other people do not have price cut.
I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as cobalt drills , rocky burr grinder.
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