2009 Annual Report listed six of kitchen appliances
2009 year, as a national policy to pull the leading consumer appliance industry into the first road to recovery, while the appliance industry and the confidence climate index showed a higher than retail business machine manufacturers, machine manufacturers than upstream business trend. For machine manufacturers, the small kitchen and home appliances enterprise conditions, the above business.
Ben Wang Yang for 9,
Supor
, BDO Runda, Yi Li Pu, Vantage, MACRO six kitchen appliance industry, listed companies had a simple analysis.
In six annual reports of listed companies is not difficult to find, in 2009 the national implementation
Appliances to the countryside
, Trade-in and other fiscal policy to stimulate consumption greatly stimulate domestic demand, and thus three to domestic-oriented companies such as Nine Yang, Supor, MACRO all presented in a substantial turnover growth, with Supor 13.62% increase compared to the same year led. The subject in 2008
Financial
The negative impact of the crisis on the import and export, export-orientated and the BDO Yun Li Pu Yi on the dramatic decline in turnover, of which BDO Runda highest rate of decline was -23.81%.
09 years, the Government in implementing the proactive fiscal policy and a moderately easy monetary policy, the Government also through financial subsidies and policy support vigorously "to promote consumption," a series of home appliances to the countryside, TM,
Energy
Subsidies and other consumer stimulus. Cost and pricing of the combined effect, the household electrical appliance enterprises increase profitability. And small household appliances industry, the competitive status quo has restricted the
Small Household Appliance
Expected to continue over the company, but with the decentralization of the financial subsidies, domestic demand is widening, making space for small appliances needs change significantly, the industry has maintained double-digit revenue growth, operating income therefore, to small appliances for the main direction Nine Yang and Supor up 7.24%, respectively, 13.62%, of which nine sun gains in government subsidies by 1.1 percentage points, accounting for
Sell
The proportion of income to 1.3%.
Financial crisis to its negative impact, but also have a positive effect: a larger decline in commodity prices, the RMB exchange rate remained stable during the year, gross profit margins in the small appliance business have more than the same period last year significant increase. Raw material prices through October 2008 crash and rebound slightly in March 2009, making household appliances industry, gross margins continue to improve in 2009, six kitchen appliance industry in the annual reports of listed companies, the 2009 low and high raw material prices hair accounting for interest rate products are the main reason to upgrade.
Example, the total profit growth for the Vantage shares of the largest, or up 697.51 percent year on year compared with last year. It is learned early in Vantage
Olympics
Into encouraging results, continue to improve brand image, value-added products can be improved to make our products to further improve gross margins; the same time, the follow-up to tackle the financial crisis affected the daily operations and management in continuing to strengthen risk control, through the timely adjustment
Marketing
Strategy optimization allocation of resources, cost-cutting; In addition, to further strengthen the accounts receivable risk management, optimization of the implementation of lean production, inventories and other measures to speed up cash flow and enhance efficiency, the scale of reasonable control of credit and reduce the cost of capital. As the ability to improve cost control, enhance the 1.34 percentage points year on year gross margin, the good cost control, cost reporting period, the rate fell three 3.79 percentage point.
2009, despite the BDO Runda total operating income in the highest rate of decline, but profit up 235.36 percent year on year, rising rate Quju Hua Tai, mainly due to BDO Runda development of small appliances and LED Dual core business, start-called investment 4.1 billion yuan in Anhui Wuhu LED industry base, BDO Runda moves frequently, the share price is also 15 months rose more than 8 times, in 2009, also known as A-share market the most cattle One individual stocks.
Supor acquisition in the French SEB, SEB export orders due to support revenue growth, and foreign income 1.24 billion yuan, up 21.5%, the performance is much better than peers. SEB to stabilize the export order is the main factor, accounting for more than 60% of export earnings, Shaoxing Ji property to gradually completed, SEB is expected to undertake further export orders.
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