Jewellery Trends
The Royal Wedding is but a few weeks away and people are functioning by themselves in to a frenzy of anticipation: What will the dress look like? Which designer will Kate have chosen? What jewellery will she wear? After all – the 18-carat sapphire and diamond engagement ring undoubtedly packed a punch – the jewellery she wears on the day had better reside as much as expectations…
There’s an additional query worth pondering however, and that’s whether it’s appropriate for Kate to put on a fabulously expensive gown and jewels when a lot of people are struggling to afford the price of petrol?
On the one hand, people want something amazing to look at and those devoted fans of the Royal family people will possibly be expecting a touch of show. On the other, those much less keen on the Royal family people will undoubtedly be questioning if this is a fantastic use of money.
It throws up a wider problem, and one that has ramifications for jewellery retailers – is now the time to be scaling back on the jewels? We know it’s a fairly bleak time inside your planet of retail but can becoming delicate to the mood of the wider public improve your chances of survival?
I would argue yes. Whilst we have undoubtedly seen a decline inside your declaration jewellery which was so well-known a couple of years ago, people do even now looking to jewellery as a way to dispel the gloom, they just look for more delicate items, often spending more on something that will last them longer. It’s not just a case of value for capital but value perceptions: if you perceive your capital to be wisely invested in something that will stand the test of time then you’re going to invest a small more.
That said, girls will possibly be girls and style is telling us to crawl out from under our rocks and start flashing the colour this season. Colour blocking is going to be big news for Summer 2011 and you also can bet that jewellery will possibly be doing the same. Looks like we may well must get over our nervousness and embrace the declaration stuff when more – and never a moment too soon…
Retailers can capitalise on this insight by catering to this diverse audience – ensure you possess a fantastic choice of ‘day’ jewellery, in keeping using the more austere tone of the day but make sure there’s even now something to look at! When ladies purchase jewellery, they’re buying into what it says about pandora charms them and they don’t need to feel ‘everyday’. Delicate pieces are all well and good, they undoubtedly have their place, but you need a go-to when it’s time to flash the amazing stuff!
As for Kate keeping it modest? I say, it’s her wedding day – a when in a lifetime event and if you can’t make a show then, when can you?
The ideal tips I can give to her critics is to do by themselves a favour and get pandora jewellery in on the activity with some new jewellery so they don’t feel left out.
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