Qin Yufeng: The action of Chinese medicine and cultural heritage – Chinese Medic
During the 63rd National Yaojiao Hui, from east to E-Jiao, the river Pharmaceutical, Tianjin Tasly, Yunnanbaiyao, Shenzhen and 39 other top five brands Pharmaceutical companies Co-founded the country's first Traditional Chinese Medicine Organization?? Salon brand pharmaceutical companies to explore in the pharmaceutical industry "brand, Traditional Chinese medicine Responsibility "and so on. Initiators of the East E-Jiao, general manager of Qin Yufeng that the culture of China as the birthplace of Chinese medicine, Chinese medicine and cultural heritage and develop, we must first National medicine Confidence. Can carry forward the culture of Chinese medicine, Chinese medicine relies on our business of taking action to inheritance.
Of TCM culture must have "confidence"
Sharon, the Qin Yufeng published in "confidence" as the theme of the speech. He said: "Cultural Heritage and Development of Traditional Chinese Medicine first need to establish national self-confidence. With the advancement in the global economy, and the Olympic Games, the success of the World Expo held in Chinese culture, the growing influence of the world, this is Chinese medicine Renaissance historic opportunity. "
Qin Yufeng told reporters, Chinese civilization has a profound impact not only South Korea, Japan and other Southeast Asian countries, the development of medicine in Europe and the United States and other Western developed countries, more and more attention. Is one example of donkey-hide gelatin. Ejiao as " Traditional Chinese medicine Sambo, "one, with 2,500 years of history. It is exported to overseas through the ancient Silk Road, is the world's first Health Products And beauty products, home and abroad welcomed the court nobles. 1915 East E-Jiao in the Panama-Pacific Exposition on the field of health care products won the only gold medal, which became the East E-Jiao in the world, the highest honor. It is reported that during the Shanghai World Expo, the East E-Jiao will once again enter the Expo hall, to show the world the charm of Chinese treasures.
Qin Yufeng that: For the pharmaceutical industry, reflects an important aspect of confidence is the industry standards. In the pharmaceutical industry in the field, China is the most intellectual property rights and voice. We do not refer to Western standards, because the theory of traditional Chinese medicine and Western medicine are the two systems. We should play to their advantages, inheritance and protection of traditional Chinese medicine on the basis of culture, and create their own intellectual property to meet the demand of Chinese market of new products, Chinese medicine to the world.
It is understood that the Government in recent years, unprecedented attention in the medical industry. In 2009 the State Council issued "on the pharmaceutical industry to support and promote the development of a number of comments," The central government organized a total of 4.7 billion yuan of special funds of Traditional Chinese Medicine, since the founding of New China into a single year. In the development of Chinese medicine as a milestone. Deputy Minister of Health, State Administration of Traditional Secretary Wang Guoqiang think this is a rare development in the pharmaceutical industry strategic opportunities.
Heritage with actions to fulfill its responsibility
Qin Yufeng that the problem in the pharmaceutical industry there is an issue, big business, and industry also flourished. Therefore, Chinese enterprises should consciously provoked cultural heritage and promote the responsibility of Chinese medicine. As a national intangible cultural heritage?? East E-Jiao refining techniques eighth successor, Qin Yufeng helm since 2006 East E-Jiao has been practicing with the action of "Inheritance of donkey-hide gelatin culture" of the mission.
Beginning in 2007, the East E-Jiao organize special teams, finishing the 60 Ejiao historical allusions, and the relationship between the donkey and the history of celebrity. East E-Jiao has documented more than 3,200 prescription gelatin, Sibu side 100, Paste 200. At the same time, the East E-Jiao also restored the old donkey-hide gelatin production line and nine tributary rubber production, and for 3 consecutive years, Cultural Festival organized by donkey-hide gelatin, gelatin widely disseminated to the community culture. "Cultural Marketing Project" not only enhance the brand of the East E-Jiao influence greatly improved product margins.
With the East E-Jiao company's rapid development, animal skin material resources has become a key factor constraining production. To this end, Qin Yufeng implemented "in order to seek skin meat" strategy, in Fuxin, Liaoning Province, Inner Mongolia Chifeng, Gansu high-profile, Qinyang Henan, Yunnan Dali and Changyuan built a base of 13 raw materials, so that control of the East E-Jiao 90% of the animal skin of domestic resource, but also increase income of local farmers several hundred million dollars a year.
In addition, the East E-Jiao also actively into the tertiary industry, in the East A county investment in the construction of the "Chinese Cultural Garden donkey health", which sets tourism, health experience, diet food, product ordering, film shooting is equal to one, become a driving engine of economic growth. In addition, the East E-Jiao has been set to open first-tier cities in the country, "Ejiao beauty regimen Museum", to achieve the "product provider" to "health plan provider," changes.
Qin Yufeng said, donkey-hide gelatin and ginseng, deer horn and is tied for the top Chinese tonic, but not be with ginseng, deer horn and the relative price system and markets such as cognition. According to records, e-gum in the Ming Jin value of 322 money each silver, discounted to the present equivalent of 4000-6000 yuan per jin. Therefore, the Qin Yufeng culture in the promotion of donkey-hide gelatin, but also sought to realize the value system of renewal. 2007 East E-Jiao a century to restore the suspended nine tribute rubber production, and gelatin products to market as a high-end, out of the "value return" first step. In 2009, more high-end launch of the East E-Jiao's "Winter Solstice 9 tribute rubber", pricing nearly 10,000 yuan. Now, the East E-Jiao and status of high-end brand image is being gradually established.
Proven in the East E-Jiao, with action to promote the heritage and culture of Chinese medicine, is not only the responsibility of the brand pharmaceutical companies for the development of the enterprises themselves have a huge boost. East E-Jiao, reading "cultural marketing", "improve the industry chain", "return value" three nifty combination punches, but also made for the company brand and sales of "double harvest." Qin Yufeng that the healthy development of Chinese medicine for promoting the national "disease" works, and to promote health care reform will have important significance.
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