Adwords Is Making Some Changes To The System
Yesterday Google announced that the policy regarding Google AdWords is adjusted to three points (from 17 May.). A rather drastic change if you ask me. The aim is to provide a safer and more reliable market to create.
A few months ago, they already met quite a broom through their advertiser base. Many accounts are then abruptly closed because they did not meet the requirements of Google. Mainly the “give-me-your-address-and-I-give-you-something-back-pages” were here to suffer.
These three points are modified:
1. Clear privacy policy
The earlier policy stated that you should ensure that people know how their information is going to happen. The new policy states that it now also should be mentioned beforehand. So before you actually enter the data.
2. Clear opt-out
In the same privacy policy should now also be clearly stated how they can deregister from the newsletter or other such direct communication.
3. SSL certificate for the collection of payments, payment details and some personal information
Google it is now compulsory to use an SSL connection when customers must make payments or when certain sensitive information is requested.
More information
* What information must now over SSL?
* How do I start with SSL (English)
* What is SSL (Wikipedia)
* AdWords Policy changelog (very interesting)
I find it very positive changes, because it’s just a fact that too many “entrepreneurs” do not even know what they are doing and very careless (often through ignorance) to deal with customer data.
Many small merchants will indeed as a burden but gives them a little nudge to regulate certain things look good.
and for the costs they do not have to leave. At most they will move to a shop because they are not a party toerijkbare hosting hosting packages which are not able to place a unique IP for SSL to activate
It’s definitely good to get SSL to look inside the shop to compare the information via an SSL connection should be sent. Smaller online shops often use an external partner for online payments is often an SSL connection. It is not necessary to own even a SSL certificate request because the requested information in the compulsory list of Google Adwords is.
So you work with an external party payments for your shop, you’re so good.
@ Akif if you work with a partner for your payments, or they just check in this process to work with https and that the certificate is present.
Conclusion
Although Google in the short term would probably earn more by everything and everyone to admit it is obvious that they go for quality.
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