How to simplify collaboration with advertising agency
This article focuses on a rather ordinary, but at the same time, very important question – how to build your relationship with an advertising agency in planning an advertising campaign to avoid annoying conflicts? Because werbeagentur – above all, is the team of creative people, which creates advertising for you and attract customers.
If your wishes are contrary to the practices of advertising agencies, relate the scheme of the agency’s vision with your own wishes before signing the contract about cooperation. If you are arranging a tender to select the best advertising agency, list the items that are most important to you. If not, orally specify the most important for you moments at the initial stage of interaction with an werbeagentur. Questions that may be important for the advertiser are unique in each case. For example, you can agree on that for the entire time of the development of your campaign the manager or the supervisor will not change or that the advertising articles in the press would be written by the PR-manager of your company, etc. If your needs are reasoned and will not break the established mechanisms of the agency, you should reach out, otherwise you can always turn to the more accommodating agents.
In monitoring of the performance it is important to avoid extremes: do not let things drift, but do not become Cerberus in your desire to keep everything under control. Make interim reporting schedule under which employees of advertising agencies will have to take you to certain elements of the campaign. For you adherence to these schedules will be a guarantee that everything goes accordingly to the plan without force majeure. Do not ask to show you work that is still in progress, because you will not be able to develop a fair view of the finished product, but will be tempted to find ways of “making adjustments” that can ruin even the most promising work. If you for any certain reason need to take a look at a project in progress, find out about whether this is possible at the moment, but do not insist, if the perpetrator has opposed.
Keep in mind that if there are problems in collaboration with advertising agency than it does not always mean that it is no more worthy of your attention. Indeed, the development of an advertising campaign can only be successful without complications, when the intermediary and the customer form a harmonious tandem. That’s why if you have no complaints to the fundamental work of an advertising agency, tune in to long-term cooperation and in planning of each subsequent campaign it is best to consider the experience of a previous one.
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