Article Marketing That Works

by Carrie Spry

Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience’s attention

Title is key!! If your title doesn’t catch the reader’s attention, you won’t have any readers. Before you commit to a title, try to make sure it is unique for tracking purposes by first searching for it in the search engines.

Creating an expert author is another important element. It’s like branding the author. People are going to trust an author who writes for twenty different subject. They are more likely to follow someone who “specializes” in the topic they are interested in.

Do you really want to use your own name? Many people do…and many people don’t. It’s really a matter of personal preference.

When creating your articles, there a few things to consider in respect to content. To avoid duplicate content, you can manually write different versions of the same article and submit them manually. Or you can use tools that will generate 100’s of different articles for you and even submit them.

Using the author box effectively can dramatically increase your page rank and visits. Two links should be use, one to your homepage and the other should be a location you want readers to visit. Keep in mind most article sites won’t publish your article if it contains more than two links.

Using keywords for your link text is very important. Search engines associate your site with the text. Try not to use terms such as “click here”.

One last thing to mention is that you should not expect to get loads of traffic from article marketing if you submit just one article. The key to article marketing is to submit many articles. Perhaps try creating one article per day, or at least 3 – 4 per week until your website is established.

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