3G accelerate the mobile terminal of media development issues restricting its de
In the process of mobile media, mobile reports and the growing popularity of mobile phone media in the field of reading has become the most notable. 3G will accelerate the development of mobile media, Internet speed faster, help improve the user experience, however, inevitably face the development of the initial position Cooperation Mode, the terminal and other obstacles to development, particularly the use of intelligent terminals are still relatively low proportion, which restricted the bottleneck in the development of mobile media business.
3G mobile phone media is one of the hottest applications
Mobile media application is already the hottest in the business of the 3G applications, according to CNNIC published the "China Mobile Media Study" shows that mobile phones reported phone reading, mobile video, mobile phone TV Growth of applications such as media, popular firmly occupy the forefront of coverage of 39%, 27%, 16%, 4%. Meanwhile, 3G technology enables users to enjoy a smoother high-speed downloading music, listening to the radio and other online fun, technological advances also make a variety of media products has become a reality.
3G mobile media as new media age, the previous paper focused on the media, broadcast media, television media, the advantages of online media, and both wireless network transmission media at any time, anywhere, carry the new features. China currently has about 700 million mobile phone users, whether all of the introduction to 3G, or to stay in 2G, have large market space. With the mobile phone newspaper, WAP sites and other open mobile media, new media and traditional media markets have been initial signs compete.
From the application point of view, increasingly rich mobile applications, has become the public access to information and entertainment, an important way to express their views; using a mobile phone to read news, listen to music, reading novels, watching television, online dating, real-time Communicate , Bubble community posted … … cell phone started playing the dissemination of information, culture and entertainment, social and other new role. As the transmission of wireless communications, "mobility, personal, real time, security" features, mobile phones so that other media can not compare with the unique advantage?? Popular than computers, interactive than newspapers, than the portable TV.
Support terminal prohibitively high prices to consumers
Hot mobile media mobile media market, the terminal could not conceal the lack of facts, although the three major operators have provided some terminals, but the reality of high prices prohibitive to most users.
"Support the business end now too expensive, and I am almost one month's wages rather, are listening to the radio to see if phone report, I would buy a two or three thousand of the terminal?" An operator in Fuzhou operating room, the reporter heard a consumer complaint. In fact, this is not complaining, but many people 3G mobile phone And Smartphones Hold back. According to the Chinese Academy of Social Sciences published
major cities of the white-collar wage, to 3,380 yuan last year, Fuzhou, and 3G mobile operators, the price of between about 1500-2500 dollars, not including support for video, instant messaging, etc. mobile phone price mobile media business. How, for most people, the smart phone price is more expensive. Xiamen, for example, in 2008 a monthly salary of 2,695 yuan per capita Xiamen workers, this is also a function of mobile media applications is almost the same price of 3G handsets. According to statistical data, the Fuzhou, Xiamen, China, the two reflect the status of most of the city.
2008, China's smart phone market growth rate of 21.3%, but the market is still subject to large-scale end-expensive universal reality, development potential cause for concern. Meanwhile, mobile media, especially video news and other services charges, MMS browsing require further innovation.
Positive action to reduce the cost of the industrial chain
Mobile media to achieve rapid development, especially in-depth extended to the general public consumption, except the gradual expansion of the 3G business the most basic elements, but also lower in the downstream industry, the price of smart 3G phone to create content design, more in line with the characteristics of mobile media.
In the Chinese market, the three terminal operators on demand, high-end phones cost is development. Qualcomm cell phone patent recently said the first large, will focus on the technological revolution and innovation, to improve the efficiency of technical support, thus reducing development costs throughout the industry chain.
Before China Telecom Announced in the Postal Equipment, Shenzhen Telling, Love Strickland and Putian too power to sign on behalf of the four countries of the "joint procurement and Marketing Co-operation agreement "to jointly purchase 3.6 million 1000 yuan and 1000 yuan the following CDMAEVDO phone. These phones will be listed before the end of September, will greatly ease the support of mobile media services over high handset prices. China Unicom (600,050, stock it) and China Mobile is also actively stimulate interest in the industry chain, China Mobile to subsidize the handset subsidies and rates upon the way, to give subsidies to enterprises and users.
Short, mobile media has made great development, but more in-depth to extend to general consumers, not a thing operators need to chain to work together. As vice president of the new generation market monitoring agency said, interested in a slice in the mobile market, companies need to consider: 1 Rongze Rong, a shame for the disgrace. If someone responds to my words, please notify me with the station.
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