Pushing the limits of what your flyer printer can do
A flyer printer is a very flexible kind of printing service. That is because flyers themselves are a very customizable medium to produce.
A flyer printer is a very flexible kind of printing service. That is because flyers themselves are a very customizable medium to produce. That is why when you print flyers, you should not be afraid to push the limits of what your flyer printer can do. You should explore all the possibilities in flyer printing to get uniquely designed and printer flyers that really gets people’s attentions.
If you don’t know yet how to start pushing those limits, then let me teach you how. Before are five major aspects of flyer printing which you can try to push beyond standard limits?
• Printing custom shaped flyers – One of the easiest things to push beyond normal parameters in flyer printing is the shape. If you look at how most people print custom flyers, they still use the standard rectangle paper shape since it is the standard way of doing it.
That is why one great thing to do is to be unique with your custom flyers and push its limits by using non-standard shapes for flyer printing. By going for circular flyers, oblong flyers, triangular or square flyers, you can immediately gain your market’s attention since nobody really prints weirdly shaped flyers on a regular basis. As long as you have a very coherent design theme that justifies those weird shapes, you can really benefit from pushing the limits of shape in flyer printing.
• Printing with exotic paper – You may also invest in printing with exotic paper if you want to push the boundaries of what you can do in flyer printing. The best flyer printers out there should provide you with a variety of different exotic paper materials that have some interesting properties. There are some materials out there that are simply glossy, while others are tough and thick. There are also special textured paper materials as well as scented ones. There are the ones that are specially colored already, while there are others that already have some kind of watermark embedded in them. All of these options can shape your flyer design in various ways, letting you design something that is unique and noticeable.
• Printing with unusual inks – You can also ask your flyer printer if they can print with alternative kinds of inks. You can try to push the boundaries of your flyer’s look by trying to use unusual inks such as special glossy inks, metallic inks, glitter inks and even those inks that change in color. You may even be able to get some luminescent inks that can glow in the dark for a time. Think of the possibilities that these inks can add to your design. People will definitely want to read your custom flyers if you have those kinds of interesting inks in your design.
• Adding interactive elements – Lastly, another way to push the limits of your flyer printing is to have interactive elements embedded into your color flyers. Some flyer printers can actually offer special services wherein that can add movable elements into a flyer, making it more interactive. For example, you can have multilayer flyers that have elements that open and close, or you can even have pop-up kind of structures built into the flyer itself. This will definitely get the attention of readers, letting them remember your marketing message quite vividly.
Great! Now you know how to push your flyer printer to the limit. Just ask them if they can do some of these things. With a little luck you should be able to develop wonderfully powerful color flyers once they are able to break those boundaries in printing.
Resources:
Froilan Krowley is a manager in one of the successful printing company that has also flyer printer that can print flyers with quality.
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