Interpretation Of “down The Industry Leader In China Brand”
Bosideng Group is Asia’s largest, most technologically advanced research, design, production, processing and sales of down clothing enterprises have been built Bosideng Changshu, Jiangsu and the snow flying, Shandong Compro, Sihong Bosideng Five Down and Yangzhou Bosideng production base, production base in Xuzhou is under construction process. At present, the Bosideng employs 20000 people, overall strength of Chinese apparel industry for many years ranked top ten.
In September 2007, “Bosideng” by the State General Administration of Quality Supervision, Inspection and Quarantine, China’s Famous Brand Strategy Promotion Committee jointly assessed as “China World Brand”, becoming China’s apparel industry’s first “world famous.” China Down Industry leading brand – “Bosideng” is the first grand prize winner of China’s clothing brand value, brand value in 2008 by the authoritative institutions to assess up to 16.0 billion. Bosideng Down was named well-known trademarks in China and the Chinese brand-name products, and through national export inspection-free product certification for 14 consecutive years (1995-2008) National sales far ahead.
Snow fly, Compro Down with the brand-name products in China, the snow flying down jacket for 9 consecutive years (2000-2008) National sales of second, “Compro” won the first prize of Chinese clothing brand potential. In 2006, Bosideng won the “China Top Ten Brands influence in the world” “Top Ten China Industry Brand world markets.” Actively promote the diversification of the company brand and product strategy series now also has Bingjie, ice flying, Chang-yu, Tianyu, the feather, double feather, DERNAI (Delaney), etc. brands, led the formation of down jackets, casual menswear, fashionable ladies, sporting goods, underwear, knitting, cashmere, children’s clothing, home textiles such as the coordinated development of the new pattern.
Bosideng actively implement international standards, has passed China Environmental Labeling Certification, ISO9001: 2000 quality management system certification and ISO14001 environmental management system certification, and was awarded a national quality management advanced enterprises. In 2008 the area received the highest award China Quality – National Quality Award. Bosideng 12 consecutive years (1997-2008) issued on behalf of China winter clothes fashion trend, to simple, natural, elegant design ideas to lead the fashion trend. In 2008, Bosideng Chinese Brand Annual Award received the highest award Award. September 18, 2008, China Textile Industry Association awarded Bosideng “China’s leading textile and apparel brand” title Bosideng in recognition of outstanding contributions to the industry.
World famous brand, the world’s attention. Bosideng Down has won the St. Petersburg, Russia, Mongolia, Ulan Bator International Fair gold medal, and as a country ceremony presented by the Ministry of Foreign Affairs of Russia, Finland, Ghana, head of state. Bosideng actively to international development, has been with the United States DuPont, Japan’s Itochu and other powerful alliances to jointly develop the global market; and become NIKE, BOSS, TOMMY, GAP, ELLE, The North Face and other international brand-name partners. Bosideng Down successfully entered Japan, the United States, Canada, Russia, Switzerland, Britain and other national markets.
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