Five Star "Waking of Insects" and the action began a nationwide expans
March 6, the first day after the Awakening of Insects. According to China's view, Jubilee should be timely and moving. Reign Existed in the East China regional development has been the home electrical appliance chain?? Five Star just chose this time to launch the National Raiders. 2005 Five Star Appliance in China meet is in Zhengzhou, Hangzhou and Chengdu has held this collection in the Central Plains, Southwest, East China more than 1000 over the participation of household appliances appliance manufacturing elite event marks the territory of Five Star has started a chain fast expansion.
Different from the previous low-key, this 2001 into the appliance retail business, after lying dormant for four years, began to select and once the sky. This time Wang Jianguo, chairman of Five Star is confident and has a five-star Jiangsu and Anhui provinces in both absolute advantage of household electrical appliance retailers, more importantly, his business should be present on the Chinese home appliance chain II, III market to grasp one of the best. In accordance with the five-star set targets, in 2005, they initially completed the strategic layout of the country, the same time, will consolidate its position in the Chinese home appliance chain enterprises in the top three list.
Regional leader in home appliances Gangster
In recent Commerce Department report on China's chain of 30-strong list, Five Star to 9.379 billion yuan in sales ranked No. 16, the growth rate was 83.7%, which is first of all household electrical appliance enterprises Ranking 1. Also in the first half of 2004 the Ministry of Commerce of the rankings, the five-star ranked No. 13 in growth rate of 102.2%, for the first 30 Ranking enterprises. The end of 2004, the five-star by the Chinese Enterprise Confederation and China Entrepreneurs Association rated as "most growth enterprises." Chinese home appliance chain industry into public view in the country long ago the United States, Suning, Yongle different, although the five-star has been steadily occupied for 2 years, sales of home appliances industry in China ranks the fourth place, however, Wang Jianguo and his business seems to have always avoided the public line of sight. But everything changed in 2005 after the New Year.
In accordance with the Five Star Development Strategy announced in 2005, the number is expected to shop for the 122, it chose the most affluent East as the main battlefield, choose the largest population of Sichuan, Henan, distribution point, and he also directly give up the most competitive of the three current areas of Beijing and Tianjin, Shanghai and Guangdong. In the industry has always been known as a modern businessmen and the Wang Jianguo was more than once that, to give up is to choose. Five Star's strategy will have two to give up, give up the electrical industry outside of the main non-core industries, and focus on home appliances circulation, avoid blind diversification; to give up outside the main strategic focus of geographic expansion, pay attention to the regional leader.
Two different expansion mode Currently in the early development of Chinese home appliance chain enterprises, there are two development models, one is represented by the United States ahead of the country out of the regional chain, the rapid expansion of the country; a focus, as represented by the five-star regional chain, the professional specializing in home appliance chain to do through, deeply rooted in a region. The former is the first network further spread and development, which is again moving steadily in a region the national expansion plan, its goal is the same, just a different strategy.
Five-star choice indeed took great pains to enter new markets. With other enterprises in the national expansion of different stars and do more preliminary work.
Into Zhejiang in the past, the five-star first made more than a year of meticulous research, take full advantage of market conditions in Zhejiang Province. Accordingly, the star has developed a detailed and rigorous program involving the development strategy of Zhejiang province network's overall positioning and store layout, merchandise, price, service and expertise on innovative marketing model, Zhejiang, and many other aspects. Five-star level, said more than once, as Jiangsu and Zhejiang in the economic development level, market consumption, service demand is very close to capacity, so the price advantage to five-star service ace transplanted from Jiangsu, Zhejiang, Jiangsu Five Star in the market to meet the needs of different levels of the three-dimensional network, the shortest time possible to quickly copied to Zhejiang.
80 order the flowers where Appliance manufacturers in China for the lead in the competition to not only participate in the five-star holding a field that simple. For them, the expansion means that the new five-star orders hand. Five Star executive vice president Xu Xiuxian, said the three provinces of New appliance maker will at least offer some 80 billion order.
Star Wang Jian, executive vice president of development, the three provinces of the year new stores will be over 50, plus shop effect, the end of the three provinces are expected to total turnover is expected to more than 10 billion yuan.
, As expected, Zhejiang year's purchases of about 55 billion yuan, Chengdu, purchases about 15 million, about 1.2 billion yuan in Zhengzhou. If the business structure in accordance with the five-star classification, air conditioning, video products will each have more than 2 billion yuan of procurement, refrigerator, washing machine, communication products is estimated that purchases can be more than 1.5 billion yuan.
Between manufacturers and flow of the game business appliance industry in 2005 will be intensified, manufacturers and distribution companies to vie for the right moment in the discourse played out, Gree, China is the emergence of the U.S. case of irreconcilable conflict between the two the inevitable result. The industry believes that this star is undoubtedly good things, five-star that started strong but relatively restrained the flow of business development effort will be the object of manufacturer support. The star has always like to cooperate with large firms in recent years has gradually reduced the performance of suppliers, the current five-star air-conditioning, color TV, etc. retained only about 20 co-brand. Therefore, the five-star to increase market share or will be distributed to the largest body of domestic manufacturers. Haier, Gree, Midea, Siemens, Skyworth, Hisense, Changhong and so on should be the largest indirect beneficiaries. ?
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