Cangnan Printing Companies Actively Involved In Sharing The “expo Cake”
In Cangnan Print Community, “the Expo you do” is becoming a catchphrase. As a world-class exhibition, the Shanghai World Expo will be about more than 240 participating countries and organizations, domestic and international visitors is expected to reach 70 million people. This event, contains a huge opportunity, many printing companies move quickly Cangnan has been actively involved, sharing the enormous Expo “cake.”
6 wealth cake
2009 12 29, good news came from the Bureau of Shanghai World Expo, located in Longgang Town, Cangnan County, Zhejiang Ruyi Gift Co., Ltd. officially licensed manufacturer of the World Expo, for the production of the 2010 Shanghai World Expo Toy , 156, paragraph two kinds of gift products, as Wenzhou, Shanghai World Expo will be the only local manufacturer of licensed products.
Licensed manufacturer, following a gift after the recent, wishful company again thrown Shanghai World Expo Bureau received the “Hydrangea”?? Printing 125 million copies of Expo map. Printed by the company during the Expo Expo map will be presented to foreign visitors, help them Fun “Expo.”
“Licensed products are expected to bring 300 million yuan of output value, maps, brochures about the output value is also five to six million.” Wishful Quxue Shi, general manager, told reporters in a telephone interview.
Who share the cake, the printing industry in Cangnan, a company not wishful. Last year in July, the town of Cangnan, Zhejiang Jiang Shunfu Qianku Printing Co., Ltd. has begun to undertake production on Expo promotional cards and pipe, the total delivery value of more than 2000 million. Professional production of playing cards, Longgang Town, Zhejiang Shenzhou Printing Co., printing Expo Advertisement Playing cards, more than 7,000 yuan output value. Six Group Co., Ltd. Longgang Town, Guangxi during the Expo, the Expo will be published for more than 200 million copies of public information brochures, bags, city volunteers, attendance cards printed documents and the contract amount up to 110 million yuan. Cangnan Printing Group and the dawn of leading enterprises Xinya Group also hold back any longer lonely, has joined the wealth of this feast, Xinya Group production of small scale chopper Expo a fine collection of cards, the product through more than 7000 Sell Point of sale. Shuguang Printing Group is swept Expo mascot “Hai Bao” box business orders.
From the simple enumeration of the data, the Shanghai World Expo will bring the output value of enterprises Cangnan India nearly 600 million yuan, according to printing and packaging industry in 2009, Cangnan value of 10 billion yuan operator, accounting for about 6% of the total!
Expo fulcrum Lever broad market
EXPO2010 has much to look forward to the local people of the world, except for the first time held in China, even the largest ever in a World Expo, which will firmly grasp the world, “eye” to mobilize people’s interest. To the Expo as a “fulcrum”, Cangnan printing companies can pry the broader market.
Although only living behind the supply of printed materials for the Expo, but the “World Expo suppliers” such a bright label, enough to get a lot of Cangnan Indian market enterprises impression points. 6 Gui Group General Manager Miss Gong Xiaoshu told reporters, in order to undertake Expo printing orders, the company invested millions of dollars in addition to the rectification for the workshop and part of the purchase of automated equipment, but also efforts to improve the company’s management system. Expo will be printed to the printer, the six-Gui Group to further enhance visibility. Their foreign trade salesman found in the contact and foreign, both sides trust the process generated much shorter. “In the past, and a potential overseas customer contact, may be six months to a year, the other will produce an initial intention to trade,” GONG few said, “but now, because our services known to the world expo, the other will be our production capacity, product quality and speed of delivery more confidence, much faster process of a deal! ”
If a provider to 6 Expo Guangxi’s foreign trade market, the Group received an unexpected effect, then the wishful company docking Expo, it is entirely of its strategic “transformation” to make a major outlay of. Before, Ruyi is a gift purely export-oriented enterprises, all products are exported Wal-Mart, Disney and other foreign companies Kai Erma and sales. In 2008, the wishful Adversity exported increased by 40% to 16 million U.S. dollars. Although Financial Crisis, with good results, but wishful Qu, Chairman and Croatia is aware that the future of foreign trade alone, “one leg” walking will be difficult to develop, more determined to enter the domestic market, holiday gift ideas. World Expo, to provide an excellent opportunity. To this end, wishful company hired designers, invested heavily in R & D Expo licensed products, Qu, Chairman and Croatia is personally launched, with samples run Shanghai World Expo Bureau, more than 30 within three months to go lie down. Rely on excellent creative products, tough boss, will she finally become the company’s wishful 2010 Shanghai Expo licensed products manufacturer, has entered the domestic market for its laid a beautiful victory. Expo licensed products through suppliers such a special status, wishful company also received the World Expo will have other business.
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