Industry Analysis: How Difficulties In Publishing Children’s Breakthrough
Print Network HC China’s publishing industry as a whole is in a strong push forward into enterprises, bigger and stronger industry era of great change, social sciences, Education , Art and other non-professional children’s agency is eyeing the market on the children, for a piece; the rapid development of new media’s impact on the children’s publishing market has underestimated; book of limited resources, professional children’s social homogenization of competition between the inevitably face … …
On so many challenges, professional children how to play to their existing community strengths, adapt to the industry development trend and market structure changes, so out of the woods, almost every children’s agency when the family must face problem.
6 29 to July 1, in East China Children’s Publishing Commonwealth of six members of the unit’s president and the relevant departments were gathered in Fuzhou, the exchange and discussion of the issues.
Modification of existing products to maintain dynamic sales expansion in series advantage
Six provinces in eastern China outstanding children’s books, an excellent journal selection show live, the reporter found, both picture books, Infant books, original youth literature, or animation cartoon works, classics, the introduction of Books for Children, launched in the majority of the community products remain the series, sets a trend. Many of them are modifications of existing products and upgrade advantages, this one can see that the social order to maintain a dynamic long-term sales records of products, developing advantage of, works of resources, so refined, so deep product line, the pursuit of economies of scale, care and thought heart; the other hand, revealed a single book working hard market difficulties.
Example, Fujian Children’s Publishing House’s “Master of Chinese Fairy Tales” series (of 26) targeted this year’s summer market, compared with the original version, the text, illustrations, binding and other aspects were further refined processing; tomorrow Press “Laughing Cat Diary” (6), “Kestner Collection of Works” (a total of nine), Anhui Children’s Publishing’s “Rainbow Cat and Blue Rabbit” brand series, “Transformers” (15), “good fun bubble forms” (10); Jiangsu Children’s Publishing House of the Cao Wenxuan, Huang Bei-jia, Jinbo series of works by such writers as the continuous process to promote new, and both are taking a large-scale attack tactics. Press the twenty-first century has been hailed as “the imported children’s books benchmarking” and “color Crow” series, launched its Chinese original series; Zhejiang Children’s Publishing House of the “Little Tigers adventure” series from the time of the initial introduction of a dozen developed to now include a “super version of Adventure Little Tigers,” “super-growth version of Adventure Little Tigers” and “fantasy version of female adventure Little Tigers” and the size of a total of 60, followed in due course will be invited to consider creation of “tiger upgrade adventure team “is taking is a continuously updated, expansion of the road.
Learn more legs lay cycle bypassing the homogeneous competition
Homogeneous competition is now open in many sectors, not around a topic, children’s publishing the same. The children’s social conditions and resources Marketing Channels, nearly the level of innovation seems to be difficult. “Opening a restaurant in the downtown port, business is not necessarily good, and in the food street, every family business is very hot.” Jiangsu Children’s Publishing president Wu Xingfei examples highlight the importance of characteristics.
Publishing House, according to the twenty-first century, Zhang Qiulin introduction, the force of social development will focus on developing a “people I have not” teams of writers, including Zheng Yuanjie, Cao Wenxuan veteran children’s author and reasoning such a funny writer, star, etc. FN, and all their works of copyright management, thereby creating a number of strong products, so that others can not imitate.
Innovation in the content can not do without strong financial backing of generous support, but there are also children’s agency that the competition name of the relative difficulty of resources, innovative marketing channel was able to open a new path. According to Fujian’s Children’s Publishing introduced President Zhu Xinxin, Fu is currently a small community and large-scale attempt Toy Manufacturer Cooperation By matching product design for the series of toy books, these books into the toy manufacturers in the country’s 8000 Museum of gaming experience, and building up a new channel to sell books. Tomorrow Publishing House
Liu habitat that the publishing industry and other industries mature marketing channels compared to the current bookstore, publishers and other channels appear too single, you can learn to lay, to take direct marketing, mail order, telephone Sell , A professional reader database and so on, from a marketing point of solving orientation, survival.
In addition, customized specifically for a number of channels you president talked about the book is a great magic weapon. According to Zhang Qiulin introduction, “not the same as Carmela,” began the general sales floor shop, then later all to Online Shop sales, is reelected for three consecutive years the book sold Dangdang children’s books first. Zhejiang Juvenile and Children Publishing House, said Cai Chao Feng, Zhejiang small community bookstore marketing efforts to increase traditional ground, but also on the Farm House and other special channels to give more attention to promote multi-legged walking.
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I am China Computer Parts writer, reports some information about infrared bulb heater , cold cathode bulbs.
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