Appliance Oem Manufacturers Fought The Drop Of Domestic Profits To Seek Restruct
This year in North America
Electrical
Truly the first year of national strategy “, last (3), the end of 2006 from the U.S. airborne to the North American Electric (ACA) as a general manager of Tu Wei-Wen said the ACA will be in the domestic market for the brand and recycling, making Guangdong main attack BDO Runda sub-brands domestic market.
Similarly, after the year 2007, the adjustment of export-based DF-Kai Chin, will also be defined in 2008 a key year of the implementation of national strategies.
The RMB appreciation, export tax rebates reduced
Raw materials
Prices, the new labor law under the impact of the implementation of four-wheel shock wave, the sharp decline in profits has become a major export-oriented
Home Appliances
Enterprises are facing a common topic. At the moment, to offensive seems urgent and emergency domestic market.
Four shock profits weaken
RMB appreciation, export tax rebate reduction, raw material prices, the new labor law will be the impact of the implementation of the four home appliances export shock, exchange rate losses, tax reduction, raw materials, the new labor law to bring the increase in operating costs, rapidly engulfed profits.
Reporter learned that the company currently exports 80% were in U.S. dollars, 10% or more of the exchange losses, squeezing the industry less than 10% of the profits.
In this context, many export enterprises have started a considerable scale strategic restructuring. Such as the acquisition of ACA BDO Runda main attack domestic brands, DF-Kai Chin, Principal Amy enterprises to increase the proportion of domestic sales. Dong Ling Qin Kai Tang Wensheng, vice president of domestic sales promotion Biao that the advantages of China’s export industry is the State’s advantage, such as low labor costs, export tax rebates,
Land
Concessions so bring a lower cost, as the Chinese economy up, these advantages will gradually weaken, and this is since 2006 the root of a number of difficulties for SMEs.
North American Electric Marketing Centre Manager Yushan You said, as expected, the U.S. dollar against the yuan’s exchange rate this year rose to 6.8 was about, in this case, the change from passive to active, increased domestic sales have become an inevitable choice.
Seeking to transition to offensive Domestic
Tu Wei-Wen believes that the market from the global economy, China’s market is the largest market, to give up for the enterprises have become irrational. Reporter noted that BDO Runda with strong scale advantages, has become the world’s second
Small appliances
Manufacturing enterprises, but lack the brand has always been the heart of enterprise. Thus, since 2003, BDO Runda brand began to ACA start domestic sales last year, has achieved sales of 120 million.
Tu Wei-Wen said according to the plan, the next three years, ACA will be
Oven
Pressure
Rice cooker
,
Food
Food and other products to create “perfect small appliance” image, seeking to double the annual growth in domestic market, so to achieve 250 million in 2008 sales, in 2009, compared with 500 million target. It is learned, ACA has developed a new channel strategy, and small appliances from the U.S. Airborne group of executives, has become BDO Runda ACA owner’s secret weapon. Dong Ling Kai Qin also disclosed that, after 07 year of adjustment, this year will enter Suning,
States United States
1,000 stores nationwide, becoming the top five brands of domestic appliances.
Reporter was informed that many of the sales volume at 400 million yuan enterprises have emerged following the closure of the phenomenon of changing products, resources, and further concentrated, with industry leaders to further access to more resources, but also laid the foundation for the domestic market in transition .
I am China Manufacturers writer, reports some information about pen stun gun , colombian emeralds international.
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