PC market prospects Ultrabook or into a new bright spot

04.12.2011 | Author: mkennycrown | Posted in Business and Industry
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2011 notebook computer industry as a whole, in a weaker overall market, Thailand, floods, earthquake in Japan in March and other adverse factors, the annual growth rate of only about 1%, but a strong rise next year Ultrabook and the advent of Windows 8, expected next year NB There will be 8% of the market growth rate, or even NB expected growth of 10%, from 2012 shipments of 173.4M units in 2011 to grow to 194.6M units. Netbook Tablet PC is because the rise and continuing recession, from 2012 estimated shipments of 22.4M units in 2011 to 18.6M units recession, revised down by 17%. The netbook also weak notebook shipments to grow resulting in an overall downward pull, annual growth rate of the overall notebook shipments are frequently more than 20% from the previous years, the growth rate gradually transferred to the 5 to 10% growth plateau.

2012 global economy outlook is still unclear, the various PC OEM manufacturers are seeking new opportunities. So Intel at Computex in June 2011 put forward the concept of Ultrabook also favored by the major brand factory, hoping to rise by Ultrabook for the notebook market brought a flowing water. However, DRAMeXchange believe, Ultrabook whether the rapid rise in 2012, the cost and price will be the key to seize the market.

Ultrabook both in appearance and performance, often reminiscent of previous CULV models. Unlike CULV models, Ultrabook processor used in a higher level of ULV processor, in addition to doing well in performance, the power durability of more rapid progress, with Ultrabook main fast boot (instant on) and rapid response from the function of sleep state, the past provides a different functionality of the traditional laptops. Consumers hesitant but only for the current high prices Ultrabook. 2011 price range with the launch of the Ultrabook still higher than USD1, 000, to the current average price of laptops is 550 ~ 650USD more than the case, there must be substantial growth, there is still quite difficult.

Therefore, Intel also intends to promote the Ultrabook the price, hoping to end in 2H12 down to 699USD price from about 1,000 USD. If the price of success to be able to cut the price down to 699USD, expected market share of the overall Ultrabook a certain degree of help. Currently the overall electricity supply chain are in the pen for the efforts to reduce costs, the main key components such as CPU and Chipset about 25 ~ 30% of the total cost, plus 25% of the cost of SSD and LCD are also about 10 to 15% . Can reduce the cost of related components, will be Ultrabook inroads in market share in 2012, winning points.

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