"King, One Product" brush Lake Pen Succession – King for a product, La
Traditional Writing brush Industry is facing severe challenges and difficulties, to become today's "non-mainstream" sectors. As with a history of 260 years old and famous enterprises, "Wang, one product" point where the prospects?
Earlier, it is called the "king of a brush goods store," Guo's visit in 1961, described as "the king of a product zhai pen." "Vegetarian" means the store, "pen store" refers to the workshop, implies a traditional industry of Huzhou brush model shop in the front field. Now, the king of a product is the industry's largest lake document long-established business, you figure it has more than 260 years of history.
Red flag on the road in Huzhou City, Wang goods lonely and stubbornly exist. This is certainly not the first king of a product that the old facade, in 1990, returned from military jobs Accio Xu Wang was appointed general manager of products, this family has a long history of the pen store did not even own the factories and shops. Xu Accio scurried around, trying running 300 million yuan, now this building was purchased a small building.
More or less traditional industries are facing the dilemma of development. It is understood that the beginning of liberation, had more than a hundred years old and famous Chinese enterprises have more than 16,000. In 1990, the Ministry of Internal Trade of Old Established identified more than 1,600 enterprises. However, re-approved in 2006 the Chinese Ministry of Commerce honored, the first only 420.
Had served as the main Chinese writing tools, brush in the technological advances of today gradually disappeared from sight. From Pen , Pencil, Ball point pen To the paperless office, the traditional brush industry was facing severe challenges and difficulties, to become today's "non-mainstream" sectors. Otherwise
honored pursue technological innovation? Speaking of Lake pen, has been passed down over two thousand years. According to legend, General Meng Tian Qin Dynasty after the transformation of a brush, pen craft will impart to the daughter of Boxiang Lian Lian, Huzhou good. The town now called shanlian by in, so every household lake document still known.
Qing, surnamed Wang shanlian out an old document engineering, writing brush made of smooth, easy hair removal, loved by many scholars. Historical records, Qianlong six years (AD 1741), the College Entrance Examination court, as usual, carrying a group of old document works fine brush to the capital for sale. A candidate to buy a Yanghao his pen handy to write up, in the first name of champion. This news spread throughout the capital, and later he sold the document that people regarded as "the king of a product."
Wang's pen technology has reached the 9th generation (about 20 years of last century), after 9 on behalf of the Royal no son, because only male-line rules do not pass woman, Wang taught the craft to a person called Zhou Dechen and changing the font size to the king for a product to sell his 300 Ocean.
Liberation, inherited a product Pen Wang's son, Zhou Chengren process Zhou Dechen away the United States and died in 2005 in the United States. However, the public-private partnership, the process is handed down by a group of veteran artists.
"Made lake pen, the first choice of wool is very important. The production process, small written in accordance with tradition, there are 72 processes, little one will not work." Xu Accio description.
In the production process and technical pens, Xu Accio has a unique theory: the value of old things in a "old", so it technically should not engage in innovation.
Not talk about innovation and how development? Xu Accio said: "Innovation is necessary, but long-established and innovative business model should be the development should be the product category, the traditional manual process, they should be retained intact. "
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