Think And Review The Situation In Guangdong Appliances Advantage Weakened
Currently, a shortage of core technology in Guangdong home appliance industry is big but not strong, and face the challenges and domestic appliance industry
Competition
The original competitive advantage weakened. Industry realized that the Guangdong home appliance to break through the bottleneck, we must seek industrial upgrade, has been “pursued” in the OEM mode, low-cost-oriented and export-oriented to change the from “manufacturing” into the “create” the time.
10 months, the United States to participate in appliances distribution along the Guangdong delegation to the Consumer Electronics Show, and to seek a cooperative manner to establish in New York, “Electrical Household Appliances Exhibition Center New York,” co-depth to develop the U.S. appliance market.
Industry sources, China’s largest home appliance production base, Shunde household electrical appliance manufacturing base has been converted to the world, their household appliances into foreign markets more “meat and potatoes.” However, the current domestic appliance companies in the fierce competition and rising technology and
Trade barriers
Under the challenges, Shunde, Guangdong home appliance home appliance industry and the whole existence of inadequate R & D investment, the lack of core technology issues such as autonomy become increasingly prominent, competitive advantage is gradually diminished, along with CEM methods, mainly low-cost oriented and export-oriented situation home appliances sector has gradually rise to a comprehensive review and consideration.
The world’s largest home appliance production base
As China’s earliest household appliances industry group, has been home appliance manufacturer Guangdong province, in the national and global appliance industry occupies an important position. Information, Guangdong refrigerators,
Washing machine
,
Air conditioning
Device,
Fan
4 kinds of major household appliances share of overall production of about 1 / 3. In the field of small household appliances, Guangdong has become the largest export base for global markets, including electric fan, toaster, kettle’s exports account for half of total global exports. After 20 years of fierce market competition, industry circles as the center of the Pearl River Delta of Guangdong home appliance household appliance industry emerged in a number of core business (corporate) and high degree of reputation
Brand
Such as beauty,
Kelon
, Yung-Sheng,
Glanz
, Gree, etc.. In addition, the Pearl River Delta area boasts a small appliance factory parts factory and service providers. Formed with different features, Shunde, Zhongshan, South China Sea, Zhanjiang industry groups, as well as Shenzhen, Dongguan, two export processing zones, is that as 1000 laid on the 10 000 small and medium sized power plants in Guangdong Province and even in this country the world’s largest home appliance production base and export base of the foundation.
Guangdong appliances is far from strong
After 20 years of development, direct to OEM cooperation, cost-oriented and export-oriented as the leading home appliance industry in Guangdong province climbed to the status of home appliances, completed
Capital
Of primitive accumulation and the main products of enterprise groups, large-scale. However, there is the whole of Guangdong home appliance industry to expand the total market demand based on the rapid growth of the industry, the strong competition at home and abroad under the appliance, but appear to be dropping, increasing the competitiveness of the original fatigue, have met with a bottleneck. Insiders
Expert
That the reason for this situation is low-cost manufacture of OEM cooperation and result-oriented core technology and the lack of high-premium brands.
In the process of international cooperation to the OEM joint international well-known large enterprises to expand sales. Low-cost manufacturing in Guangdong is the most important advantages of home appliances in the past. Guangdong, a well-known home appliance company CEOs said that this model has been started in Guangdong home appliance industry and enterprise development, especially on a single positive significance. However. Domestic appliance industry in today’s situation. This long-term reliance on “technology transfer” model, resulting in a lack of core technology, household electrical appliance enterprises in Guangdong. Long-term subject to the United States and Japan and other developed countries and regions. Then encounter too many technical barriers and
Anti-dumping
Cases; with stagnation or even lower market prices, while raw material and labor costs are rising, low-cost manufacturing is no longer dominant. Which led to the gradual weakening competitiveness.
Take about a half of Shunde, Guangdong home appliance home appliance industry, the experts say, despite having thousands of home appliances business and first-mover advantage, but with the core technology is relatively weak, long-term subject to the Korean and European projects, large industrial groups but not strong, the overall interests of the industry not fully play. In the face of industry in recent years Jiaodong circle, triangle circle of strong industry competition, especially
Haier
,
Hisense
Led home appliance enterprises learn and absorb advanced technology, but also gradually developed its own technology, Shunde household electrical appliance technology competition gradually feel the crisis.
Brand
Operate
, The Pearl River Delta region is not particularly strong brand appliances. Experts. Both beautiful, Kelon, Galanz and other home appliances brand, or Macro, 10000 and, Vantage, Herbalife, etc.
Kitchen
Appliance brand in the overall market position in the mid-range or mid-range are the following (not so much positioning, market selection is the result of last resort). Some experts on the pursuit of economies of scale, low-cost leadership strategy behind the refraction of the PRD appliance industry core technology group as a whole lack of capacity and lack of brand management.
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