Appliance Stores: Fierce Winds “flagship Wind” To “butterfly”
Changsha household appliances set off again ”
Marketplace
Revolution “, following the rush to create” 3C “,” 4C “stores, the stores were on the old radical
Decoration
And adjustment, wide open
Flagship store
. There are appliances on more than one year before opening shop in Long reload, to create home appliances become the first museum in Hunan. Star City, the major
Appliance Retail
Operators have the old traditional stores transformed into today’s flagship store, the high-end “flagship store” became household appliances
Retailers
Were hot topics.
Appliance stores, “Butterfly”
Changsha appliances has gone through the following stages of the market: from the planned economy era to the individual and the state-run retail
Shopping
Coexist; Stores concurrently appliances to home appliances supermarket, to the professional appliance stores. Between the professional appliance stores
Competition
, Also from the first two years of low-level price competition into this year’s price and service competition in the initial stage of the value of both. In the industry believe that struggle is to store the value of the advanced stage of competition ahead.
There are appliances
Marketing
Plan
Minister Zhao Jiandong said that with the appliance industry and consumers Changsha mature form of the previous competition can not meet the modern household appliances and consumer demand. Higher level of competition in the form of performance is the most intuitive store image and store to locate in the shopping environment is distinctive in two respects.
Flagship store of “Luxury Dream”
Have launched from the flagship store, appliance store Changsha rounds on the opening of the luxury dream.
Luxury is reflected in the size and decoration stores. To have a flagship store in Long appliances, for example, in shopping malls inside I see the construction of a Long flagship flat-panel TV show and display walls, grand
Air conditioning
Display area, a variety of products experience area are also poised to take off, and store materials used in decoration, are also higher than the ordinary home appliances stores, and the current high-end department stores in major par, doing all the “luxury” , the vogue.
Zhao Jiandong represent the views of other retailers may be the common aspiration: With disposable income growth, consumers will pay more attention to quality of life, shopping and after-sales service in addition to pay attention to product quality, will increasingly focus on the buying process in leisure, relaxation and pleasure. Long leisure areas and shops to increase
Sofa
, Flat panel television viewing area, professional audio-visual room and other recreational facilities, new shopping experience to consumers.
Qing Li “special and excellent”
Match with luxury decoration, the product positioning of high-end technology and fine. Is “large” basis, in the “special and superior” to make a fuss.
Long
appliances in a store there, I see that store not only the traditional range of home appliances have also introduced IRIVER, Apple, Samsung,
Association
, Patriot and other hundreds of new digital products, especially IRIVER and Apple as
MP3
Top
Brand
Entered the home appliance stores. Products from the black perspective, there are the leading home appliance shop in Long given the responsibility and plasma,
Liquid crystal
And other high-end
TV
, But also the construction of 10 to a professional audition, the audition room of this unique sound design can perfectly restore the essence of music sound field effect that allows consumers to experience the most true cinematic enjoyment. Ice wash product display area is unified brand, changed the way the previous arrangement by category. And three refrigerators, side by side refrigerator, ultra-thin
Washing Machine
Are placed in the most prominent position, air-conditioning are also ingenuity to change the garden layout, without exception, all these high-end technology, excellent reflection of.
I am Frbiz Site writer, reports some information about wind up flashlights , solar powered ipod charger.
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