Zhejiang Clothing Brand Marketing: Network Marketing To Find New Growth
Said that e-business models by the direct impact of the Internet, traditional clothing boss Younger is now well established network of direct sales at the Shanghai team, the new website is close preparation.
HC Apparel Network Zhejiang Province has more than 8,000 garment processing enterprises and accounting for 18.2% of garment production enterprises with annual output of garments 2 billion, representing 20.8% of the country. Annual export 2.4 billion U.S. dollars, ranking the country’s eighth from the previous jump to second place.
Reform and opening up, the rapid development of China’s garment industry has now become the world’s largest garment manufacturing and exporting power, Zhejiang apparel industry is unique. Stimulating business growth
channels upgrade 2007 10 30, Younger Third-quarter announcement, the company net profit of 1.68 billion yuan the first three quarters, up 172%, expected net profit this year than last year, 140%.
At the same time, August 16, 2007 was good news in the Shenzhen-listed birds came exciting news. 12 December, good news release forecasted to notice birds, as the brand effect than expected, strong impetus to the product Sell Product gross margin to improve full-year net profit growth of 60% -90%.
On the apparel industry, the channel is the lifeline. Zhejiang apparel industry also benefited from the rapid development of channels upgrade. As China Men The first brand Younger, its leading products have been for 11 years topped the shirt market share in the first, Suit Also for 6 years to maintain market share first. Since 2001, in determining their high-end brand positioning, channel Younger started “downsizing restructuring” to reduce the franchise, the increase in construction-operated stores.
As companies grow, good news franchise birds also found that sales model can not meet the company’s future development, so the beginning of market reform on the start channel. Plans to join the sales channels from a single model to the direct operation and combining the development of a single channel level to the flagship stores, landscape stores, multi-level layout of franchise development for the retail part of the sales profits, and enhance the profitability of the company capacity.
International influence to promote the brand
2007 11 8, Younger announced on the company and its wholly owned U.S. subsidiary KellwoodAsiaLimited KellwoodCompany signed three parties “share purchase agreement” is going to spend 120 million U.S. dollars held in cash to acquire KWDASIA The new horse group and KWD 100% equity stake held by XinMa100%. This is a mainland private enterprises outside the acquisition of net assets acquired in the rare success stories. Related to the industry that this will further strengthen the Younger in the whole Global Services Equipment market position, enhance the brand and integrated management capabilities Younger, marked the Younger apparel business set foot on the international expansion of the new extension-type journey.
And Younger, as in recent years, Shanshan Group is also committed to international Cooperation . Through acquisitions and start-ups in two ways, with Japan, Italy, France and other world-class companies, defined “multi-brand, international” development strategy, now has Shanshan, France Han poetry, yet the Vatican, Italy, paid, etc. 22 brands, expand the product line to further expand the “Firs” brand awareness and market influence.
Face of the trend of internationalization of the domestic market, domestic market Baoxiniao main attack has also been planning for the next five years to open up overseas markets.
Network Marketing Search for new growth
Two years ago, Pipi Kyrgyzstan Fashion Shanghai Co., Ltd. (PPG) first discovered a “Blue Ocean”, their “PPG” brand to rely on personal computer giant Dell to emulate the rapid rise of direct sales model to lightning speed , leveraging the garment industry in this millennium old tradition. For a time, the network of direct sales clothing suddenly became hot topics, Younger, good news water birds have tested the network direct.
2007 7 months, the good news and Po Bird Bird Group of men’s apparel companies to invest in the establishment of direct selling brand BONO, the brand will invest 100 million yuan over the beginning market funds for training, while the former president of Yahoo China also joined the Den as a general manager is directly responsible for the operation of direct selling brand BONO. The industry believes that, BONO brand direct marketing business is worth looking forward to the future development of space, is likely to be rapid growth of the company’s future profitability of a new point.
I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as combination cam lock , cabinet cam lock.
Processing your request, Please wait....
