Mobile Tv Chip Market Peak Of The Upcoming
Recent years, Mobile TV Has been considered the emerging mobile applications, the hot area, in color, camera, MP3, Screen feature phone market have experienced explosive growth, mobile TV has been placed great expectations. However, in the past few years, due to various factors, mobile TV application and did not bring new surprises to the market, according to statistics, by the end of 2007 worldwide Mobile TV The number of users is 2970 million, accounting for the proportion of global mobile phone users less than 1%.
But the next few years as the mobile TV market application environment matures, mobile TV will mark the outbreak of the growth period. Which mobile phone to improve the processing performance and audio-visual capabilities increase Digital TV Technology, communications network upgrade, multimedia and data content increasingly rich multimedia consumer access to information on the new demand, one-way conversion of the media to the way the media is an important driving factor, mobile TV will become mobile and Broadcasting Development trend of the media.
Mobile phone chip market from the point of view, the next few years mobile TV will become a powerful driving factor. Currently taking pictures, MP3, video playback, FM mobile phone functions such as applications in the mobile phone penetration rate has been higher, the market growth rate will become stable, and because the increase in integration, these applications driving the mobile chip market is limited, so mobile phone chip market growth will depend on a number of emerging applications, such as mobile TV, GPS, mobile phone payments. The next five years, the Chinese mobile TV terminals of output growth will be far higher than the camera, MP3, FM and other mobile terminals, mobile TV will become the next few years, the highlight of mobile phone chip application market.
Map multimedia phones in China, 2008-2012 Output Forecast
Source: CCID Consulting 2008,02 Achieved by hand-by mode, mobile TV can be divided into two categories: multi-media broadcast and video streaming mode. Which is in the mobile multimedia broadcast digital TV receiver module added to the network through radio and television reception television and video streaming approach is to use the wireless communication network to receive video streams, use a mobile terminal in the video player Play Video to achieve.
Multimedia broadcasting and mobile TV video streaming broadcast the advantages and disadvantages
Overall, the two mobile TV implementations each have their own characteristics and advantages, so the long term, based on radio and television networks broadcast the multimedia communication network based Streaming Media Approach is the integration of the main features of the development of mobile TV. As for chip demand, the Multimedia Broadcast chip demand way more intense, because streaming mobile TV by way of communications network transmission, the existing multi-media mobile phones and smart phones can realize this function, and multi-media broadcast requires Add a new handset receiver chip to achieve, so the new chip mobile TV on demand mainly from this.
CCID Consulting predicts the next few years, China’s broadcasting mobile TV terminal type output has grown rapidly, from 2008 to 2012 compound annual growth rate of 225.8 percent, accounting for China’s mobile phone output rose from 1.3% growth in 2008 to 21.1% in 2012. In this lead, chip market has achieved compound annual growth of 167.6 percent. 2012 market size estimated to be 11.38 billion yuan.
Figure 2008-2012 China’s mobile TV chip market size and growth forecasts
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