European Terrestrial Digital Tv Has Entered A New Stage Of Development (i)
Continues to flourish, its growth rate is encouraging, DTT has already been launched in the country, terrestrial digital TV households on average penetration rate from 6% in 2004 jumped to 10%.
Expected to terrestrial digital television in Europe in 2006 will continue its rapid development, mainly due to begin broadcasting digital terrestrial television has been the national market continues to expand its DTT, while Package Including Western Europe and Central / Eastern Europe, several countries in 2006 and 2007 begin broadcasting digital terrestrial television.
Date, terrestrial digital television in Europe has experienced different stages of development. Nov. 1998, the world’s first digital terrestrial TV platform?? British OnDigital on air, with paid business model. After the Spanish terrestrial digital TV platform?? Quiro its launch in May 2000, also using paid business model. However, lack of experience, not satellite and cable platform competition, had in April 2002, respectively, and by the end of 2002 to stop broadcasting, and return permit.
However, Europe’s terrestrial digital TV has not stalled, but the lessons seriously, actively exploring and move on. England Public broadcasting BBC and BSkyB corporate sector companies in cooperation with the transmission company CrounCadtle October 30, 2002 begin broadcasting free terrestrial digital TV broadcasting Service ?? Freeview, as a paying business failure OnDigital alternative. Freeview enjoy the public to provide 30 TV channels and interactive services, popular Consumption Who welcomed the end of 2003, Freeview users to 2,996,700. The end of 2004 reached 4.592 million. Freeview’s success has attracted many countries in Europe and the world interest and concern in general that the Freeview terrestrial digital television is a successful business model. Since then, successive European countries offer free or paid combining terrestrial digital television services. The end of 2005, nine countries in Western Europe has been officially launched terrestrial digital TV users to nearly 12 million, DTT has become a European major force in the development of digital television.
The end of 2005, including the United Kingdom, Germany, Italy, France and Spain have the largest market in Western Europe begin broadcasting Business Of terrestrial digital television services. The market is to continue the momentum of prosperity, Western Europe’s terrestrial digital TV into a stable stage of development; the same time, Central / Eastern Europe’s terrestrial digital TV in many countries also begin broadcasting from the pilot stage into.
1 Western European terrestrial digital television into the stage of stable development
1.1 Western European market continues to steadily expand the main DTT
Earlier begin broadcasting digital terrestrial television in countries such as Britain, Sweden, Germany and Italy, the DTT market continue to increase steadily; Although France and Spain, began broadcasting on DTT DTT2005 the experience of countries, with the right business model, coupled with the market have sufficient alternative STB , And a large number of content available, and therefore from the outset, these markets show strong growth.
(1) United Kingdom Free broadcast the fastest growing Freeview platform
Free Freeview terrestrial digital television broadcasting service since its launch in late 2002 has made great achievements, it has developed into a reliable platform for digital television broadcasting. The number of users is second only to satellite pay-TV platform BSkyB’s subscribers, became a British major force in the development of digital television.
Freeview set-top-style selling to the end of 2005, has sold 10.5 million units, the average price of 41 pounds each, down more than 50% two years ago. At 2-005 in the last quarter sold 1.9 million units integrated digital Freeview set-top box machine Television , More than the same period in 2004 sold nearly 50 million units.
Freeview users by the end of 2003 reached 2.9967 million, accounting for UK digital TV market, 24.2%; by the end of 2004, increased to 4.592 million users, accounting for 31% of the digital TV market; by the end of 2005 reached 6.4578 million users , share digital TV market share rose to 36.96%. UK digital TV market has been dominated by BSkyB platform in the number of users at the end of 2005 to 7.666 million, accounting for UK digital TV market, 43.9%. See Freeview platform in the UK digital TV market has an important position.
(2) Sweden’s terrestrial digital TV subscribers rapidly increasing
Swedish terrestrial digital TV in September 1999 on air, its launch DTT services in the world among the first countries. Sweden’s DTT basically paid, but the early years of slow progress, the end of 2002, the user has been hovering around 110,000. After the restructured, DTT platform by the Boxer company operations, and to channel diversification, to meet the different needs of different interests and hobbies. Sweden’s DTT channel to adjust to a new dynamic.
The end of 2004, DTT to reach 410,000 users, compared with the end of 2003 increased by 18 million, up 78%. The end of 2005 to reach 531,000 users, up 29%. The end of 2005, DTT 4.1 million users account for the Swedish national television home of nearly 13%.
The end of 2005, the Swedish DTT channels all have a license expires. The Government plans to re-mix, increasing platform of free radio components. Sweden is working toward making it first in 2008, analog TV off the air to promote the national goal. It has public Cloth The inactive analog TV programs, and has begun as planned, beginning last year’s off the air in the process of Gotland.
(3) German smooth progress terrestrial digital TV
Germany in November 2002 in Berlin begin broadcasting the first terrestrial digital TV, to August 2003, analog channels all closed, so that Berlin became the world’s first completely inactive analogue terrestrial television city. This has led many countries including the U.S. interest.
, The terrestrial digital television followed gradually by region continue to push on. Currently, in Bavaria, North Rhine – Westphalia, Flange Kefu and other areas have stopped the ground analog signal transmission. The end of 2005 to reach 1.62 million users in Germany DTT.
Germany is wired and Satellite TV Dominant countries. In late 2005, the German total of about 39.3 million analog and digital TV households, of which 18.9 million cable customers, 16.4 million satellite users, ground 2.1 million.
(4) Italy innovative business model for DTT effect is remarkable
Italian terrestrial digital TV in December 2003 formally launched to promote the development of DTT services, government subsidies on set-top boxes, D
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