Deep plowing market flying brave heart – Interview with Han Guan Hua Xue-Zhi Liu
In 2009, the printing industry is still living in a troubled market atmosphere, the mood of each industry, nerves and sense of accept the challenge. The printing machinery manufacturing industry at home and abroad, but also set off the heart of countless lost teeth. So, faced with the aftermath of crises, sensible business should take the overall change, optimize the structure, an occasion to look for an opportunity such as an active strategic measures.
Recently, this issue had the honor to interview Han Koon Wah Printing Technology Co., Ltd. Liaoning Later Ming, General Manager, in-depth understanding of the major tribes in a crisis environment, Cambridge Development Strategy, but also for other enterprises set a good example.
Printing industry as a whole recession
Economic crisis on the global impact of all walks of life are serious, the printing industry as well. Manager Liu said in an interview, "because of the economic crisis, declining demand printing, printing live source reduction; printing companies to speed up the rate of survival of the fittest, many companies have collapsed, the resulting polarization of the industry enterprises. Particularly in the developed regions, printing The number of plants to reduce, as front-end, back-end chain of the printing industry downturn, resulting in the printing industry in the doldrums throughout the terminal. "In addition, the Manager Liu-depth analysis of the economic crisis on the impact of different areas.
Digital Printing : Digital printing customers in foreign countries is basically banks and other financial institutions, due to bank failure, reorganization, digital printing in the financial sector impact is enormous.
Packaging and printing : Packaging label printing by the economic crisis is very serious, in which all the printing, packaging and printing of the most serious, all exports, then outside the single-most are in the packaging printing or semi-shutdown or loss of discontinued state, the closure of very large enterprises.
Publishing and Printing: Publishers, including Newspaper Printing , Originally published in print domestic economy is not very far about 2 / 3 of state enterprises in a small profit, then it is now a greater impact of economic crisis, and one is the impact of the Internet itself has published the second textbook in China cycling, coupled with the economic crisis on the publishing industry.
Commercial Printing : A slight impact on the commercial printing, but the effect is not large, because the commercial printing in advertising, DM, samples, etc., despite the economic crisis in corporate spending on advertising decreased, but due to commercial activities can not be separated at any time advertising, business Printing is still very active, especially in China and India is still a short version of Business Express is a very active group. Come
seize the opportunity, to win market
2008 outbreak of the second half of a sweeping global financial crisis, triggering an economic crisis, global industries are very large impact on China's printer industry as well.
Manager Liu said in an interview, "Guan Hua Han in early 2009 has also been international, and domestic environment, 1,2-month orders declined over the same period last year. But the company back in early this With the economic situation accurately determine and propose guiding work in 2009: the current severe economic crisis as a golden business opportunities, strengthen confidence, but the contrarian and create a new situation Han Guan Hua. in the economic crisis situation, Instead, the company has not retreated inward attention to basic Management , The founding; to take a positive and effective strategies and tactics to take the initiative, to win the market. " Han Guan Hua
as their tireless efforts and national macro-control in boosting the economy, coupled with rigid demand printing market pull into in March 2009 after the Han Guan Hua overall production and operation situation has undergone dramatic changes. Manager Liu said, "From the beginning in March orders for the more active, into May, and especially on May 12 ~ 16, held in Beijing International Exhibition on Printing is the company's history, the best organized, most notably the effectiveness of an exhibition, exhibition site Direct Written multicolor machine 41 sets, 183 sets of intentionality orders, before and after show orders within one month exceeded a million.
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