Hot Topic: Outlook 2010, The Lcd Tv Market
the PRC, Beijing Peng Xiandong Market Research Ltd.
Currently, the industry in general in China
LCD TV Market reported a more optimistic attitude, but do not fully understand China’s LCD TV industry has been or is about to face the profound changes and great opportunities. International
Financial Crisis in the global impact will increase? 2010 will show how the economic situation of the movement? China LCD TV consumer market where power comes from? LCD TV in 2010 and the lower price trend to trend? LCD TV development of new technologies can represent the direction of consumer spending trends? LCD TV in 2010 to see the development trend of the PRC, (CMM) on the hot topics of concern to industry research.
The PRC, (CMM) estimates, 2010 TV Market will reach 41.12 million units, of which 34.807 million LCD TV sets, accounting for domestic TV
Sell Amount of 84.6%, LED backlight LCD TV retail volume will reach 2.98 million units. 2010, TV LCD TV will be completely dominated the market.
China’s economic recovery Surge in demand for LCD TVs
2009, the impact of the global financial crisis, China’s GDP has remained above 8% projected growth rate, in the global economy on the road to recovery is ahead. It can be said that China is a positive upward trend in domestic economic situation for the better, into 2010. From the end of 2009 on the 2010 Central Economic Work Conference, has been able to see the trend of economic development, maintaining stability and promoting growth in domestic demand is still pulling the economic focus in 2010. Government to stabilize the market, the determination of economic development for the overall economic trend in 2010 laid the foundation. Only in this background, the domestic consumer market to get a good release, consumer demand for LCD TVs in order to maintain rapid growth.
Combination of China’s color TV industry history, urban residents back in 1997, has a volume of color TV sets per 100 had reached 100, in accordance with generally accepted industry use 8 to 12 years period, the existing domestic color TV replacement demand at a peak. The PRC, (CMM) forecast, as of late 2009, China
Flat Panel TV 100 has a capacity of only 13.8 units. Therefore, the LCD TV is in replacing the traditional CRT TV’s transformation, has great market potential.
From 1984 to 1997, Chinese urban residents spent 13 years to achieve 100 color TV sets has increased from 10 to 100 huge leap of rural residents to achieve this change is from 1993 to 2007, used 14 years. The PRC, (CMM) predicted that China’s urban residents has increased from 100 flat panel TV of 10 units to 100 units only seven years?? From 2008 to 2014.
The PRC, (CMM) estimates, full year 2009, total sales of 24.7 million LCD TV sets, the historical record of the picture tube TV sales, year on year growth rate of up to 102% in 2008. Bearing that in mind, CRT TV retail sales in 2009 only 50% in 2008,
Plasma TV Sales are only 1.21 million units. The future, LCD TV will still maintain relatively high growth rate, CRT TV and Plasma TV market will continue to decline in volume, 2011, LCD TV sales will exceed 40 million units, while CRT TV is maintained at 3 million around Taiwan, plasma TVs are only 80 million.
Gradual improvement of the domestic industry chain, the upstream panel prices stabilizing
LCD TV has brought the rapid development of replacement changes the color TV industry, in this change, fierce competition within the foreign brands, domestic brands currently occupy the market active, but the upper panel of resources is still possible that an important factor in restricting the development of domestic brands.
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